Schema.org AuditFood + Beverage

Tessemae's — Schema.org / JSON-LD audit

Tessemae's's storefront grades C (61/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.

C

Schema score · 61/100

11 checks evaluated

Live result · refreshed 2026-06-06

tessemaes.com
Screenshot of Tessemae's's Shopify storefront

About Tessemae's

Founded 2009 · US

Greg Vetter started Tessemae's by selling his mother's salad dressing at a local Baltimore farmers market. The brand pivoted into Whole Foods + Target through a years-long category-creation push around all-natural condiments. One of the earlier DTC food brands to publicly disclose retail-vs-DTC revenue mix.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01$40-50M revenue range (multi-year)
  • 02Distribution in 14,000+ retail stores
  • 03Whole Foods + Target launches predate most CPG-DTC peers

Notable for the schema.org audit

Tessemae's ecommerce side is the smaller half of the business — the storefront reflects a retail-dominant brand running DTC as a brand + subscription channel rather than a primary revenue driver.

Per-page schema on Tessemae's

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    0 blocks

    No JSON-LD detected on this page type.

  • PDP

    0 blocks

    No JSON-LD detected on this page type.

  • Collection

    0 blocks

    No JSON-LD detected on this page type.

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 8 of 8 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: Organization schema presentwarning

    Anchors brand identity for Google + AI engines. Required for the Organization knowledge-panel.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Blog: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • Blog: Article schema presentrecommended

    Article / BlogPosting schema unlocks the article rich result on Google Discover + Search. Critical for content-marketing-driven stores.

  • Homepage exposes at least 3 distinct schema typesrecommended

    No JSON-LD blocks on the homepage at all — AI engines fall back to inference.

What this Schema grade reveals

C-grade signals meaningful structural gaps in Tessemae's's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Breakdown: 1 homepage finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=tessemaes.com preserved.

Open the live Schema.org Audit

See Tessemae's's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

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