Client · since 2017
Klean Kanteen Germany
Shopware 5 to Shopify, full catalogue and order history, international markets – and ongoing store operations since 2017.
Read the case studyAI Automation Data Software
Writing code that does your job.
BrandUp Factory is a technology company from Hamburg. We build AI agents and custom AI, automate business processes, engineer the data underneath and ship our own software products.
Agent runExample
Task
Go through today's return requests and prepare the replies.
Runs locally · customer data stays in your environment
Plan
- Read the open return requests
- Look up each order and its stock
- Check the return policy
- Draft a reply for each customer
Activity
Working
- shop.returns.list3 open requests
- erp.orders.get · erp.stock.get2 exchanges possible, 1 refund
- docs.searchwithin the return window
- mail.draft3 drafts written
3 replies ready for review
Nothing is sent until a person approves it.
Brands we build for and run.Clients and partners we work with.
Case studiesHydraPak, Dometic, Klean Kanteen, Katadyn, Elkline, Spectra Watermakers, Regenliebe, nexpert, 24ocean, Strandsturm, nFusion
What we do
One company. Four disciplines.AI, automation, data, software.
We build the agents, automate the processes, engineer the data and ship our own products. Everything runs in our own operations before a client sees it.
Agents that take over real tasks with access to your tools, AI applications we develop ourselves, and local models that keep data inside your company.
AI at BrandUpBusiness processes that run end to end without a person copying data between systems – with monitoring, retries and a log for every step.
How we automatePipelines that bring shop, ERP, marketing and finance data into one model – the base for reporting, forecasting and AI.
Data engineeringOur own products, built and supported in-house: Index AI, Section Store and Combined Listings – BrandUp on the Shopify App Store.
See the productsSolutions
What we build for clients. Fixed quotes.
AI Agents & Custom AIAgents with tool access, custom AI applications and local models.Local AIAI hardware in your company – sized, built and maintained by us.Process AutomationBusiness processes that run without manual hand-offs.Data EngineeringOne data model across shop, ERP and marketing.App DevelopmentYour own app for your store and company – from €5,000 fixed price.Shopify MigrationShopware, WooCommerce or Magento to Shopify without downtime or lost rankings.
New · Local AI
AI that runs in your building.We build the hardware and keep it running.
For data that must not go to a cloud service: models on hardware you own, from a unit on the desk to a GPU rack. We size it, build it, install it and look after it.
2 × Lenovo ThinkSystem SR675 V3
Two GPU servers with eight RTX PRO 6000 SE cards each, switch and battery backup.
- AI memory
- 1536 GB
- Graphics
- 16 cards
- Prompts and documents never leave the company
- Real hardware, sized for your workload
- Built, installed and maintained by one team
How it fits together
One system underneath.Not five tools taped together.
Every source flows into one data model. Agents and workflows work on top of it, and what they do lands back in the systems your team already uses.
Example 01A customer writes in. An agent reads the order and the stock and drafts a reply for approval.
Sources: Shop, ERP, Inbox, Calendar, Ads.
Layers built and run by BrandUp: Agents (take over tasks, with tools and approvals); Workflows (run processes end to end, monitored); Data model (one source of truth for every system).
Outcomes: Replies drafted, Shipments created, Reports updated, Forecasts refreshed.
Products
Our own products.Built and supported in-house.
Every product started as a tool we needed ourselves. Four are live on the Shopify App Store, the newest is Digital Product Passport; Green Claims Checker is next.
How we build
Engineering first.Everything else follows.
Every tool we sell runs in our own operations first. That shows in the stack, the release rhythm and the changelog.
pipelines/sync-orders.tsTypeScript
1// nightly 03:00 - warehouse -> Shopify -> Klaviyo2const orders = await plenty.orders.since(lastRun, { window: 'month' })3for (const order of orders) {4 const synced = await shopify.orders.upsert(mapOrder(order))5 await loyalty.award(synced.customerId, points(order))6 await klaviyo.track('Order Synced', { order: synced })7}8await monitor.ok('sync:plenty', { count: orders.length })
cron · nightlyType check gates every deploy
The stack
- Shopify
- TypeScript
- Next.js
- React
- Node.js
- PostgreSQL
- GraphQL
- Liquid
- Tailwind CSS
- AWS
- Vercel
- Docker
Shipped recently
- Nov 13Now on the Shopify App StoreDigital Product PassportNew
- Nov 12Deals are free on every planSection StoreImproved
- Nov 11AI Sections for the Enterprise PlanSection StoreNew
TypeScript end to end
Apps, dashboard, pipelines and themes share one language and one type system. A type check gates every deploy.
Shopify APIs, not workarounds
GraphQL Admin API, webhooks, theme app extensions and the Partner API – the way Shopify intends apps to be built.
Our own data platform
PostgreSQL with hourly catalogue syncs and a unified order history across Shopify and the warehouse system.
Automation with monitoring
Scheduled pipelines with alerts and rollback paths. If a sync fails at 3 a.m., we know before the merchant does.
Infrastructure we run
AWS for data, Vercel for the web, Heroku for app backends. EU regions where the data requires it.
Small releases, weekly
Themes deploy through GitHub sync, apps through staged rollouts. No big-bang launches, no six-month waterfalls.
Case studies
Stores we have built,moved and kept running.
Migrations, new stores and operations we have run for years.
Partner brand · migration
MADSea
Shopware 6 to Shopify with a custom theme, loyalty program and member area.
Read the case study
Partner brand · new store
Regenliebe
A direct-to-consumer store built from scratch: custom design, mobile-first theme, Klaviyo flows and a loyalty program we operate daily.
Read the case studyHow we work
Three thingsyou can hold us to.
01
Fixed quote, fixed scope
After a short call you get a written price and timeline. No hourly surprises, payment in milestones.
02
Engineers on every project
No account-management layer between you and the people who build. Weekly status, one point of contact.
03
Your systems, your accounts, no lock-in
Code, repositories, accounts and data belong to you from day one. We work inside your accounts and can be removed any time.
BrandUp Factory GmbH, Hamburg – founded in 2019, Shopify Partner. Engineers on every project: no account-management layer between you and the people who build, run and support the software.
CompanyFree tools
Check any Shopify storein seconds.
The checks we run on the stores we operate, open for everyone. No sign-up.
llms.txt ValidatorCheck whether AI crawlers can read your storeTheme DetectorWhich theme does any Shopify store run?App Stack DetectorThe apps behind any storefrontSchema.org AuditStructured data, gradedCompare Two StoresStack, speed and schema side by sideStorefront ShowcaseLive tool results for real stores
Knowledge Hub
What we learn running stores,written down.
Shopify Excellence
How to Set Up llms.txt on Your Shopify Store (Step-by-Step Guide)
llms.txt helps AI search engines understand your store. Learn how to write and deploy llms.txt on Shopify with the URL redirect method, verify that AI crawlers can read it, and where it fits next to product data and structured data.
Shopify Excellence
Why Your Shopify Products Don't Show Up in ChatGPT — and How to Fix It
Your competitors get recommended by ChatGPT but you don't? Here's exactly why AI search engines ignore most Shopify stores and the 7 steps to fix it.
Shopify Excellence
Shopify SEO in 2026: What Changed and What Still Works
The SEO landscape shifted dramatically — AI Overviews dominate results, Core Web Vitals got stricter, and structured data is no longer optional. Here's what Shopify merchants need to know.
Start a project
Tell us what you wantto build or automate.
One message is enough. We come back with a short call slot, a straight answer on what we would do – and a written fixed quote afterwards. No obligation.
- Answer within one business day
- Fixed quote after a 30-minute call
- Talk to an engineer who works on your project