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A Shopify store built around your brand.
Not a template with your logo dropped in.

We design and build Shopify 2.0 stores from the first wireframe to launch: your design, custom theme code, mobile first, fast – and editable by your team in the theme editor. Built by the Hamburg team that designs, runs and maintains its own Shopify stores every day: Regenliebe, MADSea and Klean Kanteen Germany.

Get a fixed project quoteSee stores we built
  • Shopify 2.0 theme, code in your GitHub
  • Mobile first and Core Web Vitals
  • Editable in the theme editor
  • Shopify Partner, Hamburg

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Tell us about your brand and what the store needs to do. You get a written answer within one business day.

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Shopify 2.0
Sections on every page
Mobile first
Designed for the phone first
8–16 wks
Concept to launch
3 brands
Running on our own themes

Is this you?

Your store does not do your brand justice.

Most merchants who come to us have a store that works – and a nagging feeling it is costing them sales. Usually one of these four is the reason.

Launching a new brand

You have the product, the photos and a launch date. What you need is a store that is ready to sell on day one – not a theme you are still fighting with in week six.

Outgrown the theme you bought

The theme that got you started now needs a workaround for every idea: rigid sections, a dozen apps for things the theme should do, and a developer bill for every small change.

Slow where it matters: on the phone

Most of your traffic is mobile, and that is exactly where the store stutters: heavy apps, oversized images, layouts designed on a desktop.

B2B, variants, several markets

Dealer pricing, configurators, complex variants, multiple countries and languages – requirements a standard theme was never built for.

What you get

Design, code and launch from one team.

Six building blocks, one team – no handover between a design agency and a developer who has never seen the mock-ups.

A design that is yours

Wireframes and visual design for home, collection, product, cart and content pages – built on your brand and checked on a phone screen before anyone touches a desktop layout.

Custom Shopify 2.0 theme

Hand-written Liquid, CSS and JavaScript, no framework bloat. The code lives in GitHub and deploys through Shopify’s GitHub sync, so every change is traceable and reversible.

Sections your team can work with

Every section is editable in the theme editor: texts, images, colours, order. Plus ready-made sections from our own Section Store app for anything you want to add later.

Mobile first and Core Web Vitals

Optimised images, lazy loading, no render-blocking apps. We measure Core Web Vitals before launch on real product pages – not just on the home page.

Integrations that work on day one

Klaviyo, reviews, loyalty programme and member area, cart messages and upsells, payment and shipping – connected and tested on a staging theme.

SEO built into the theme

Clean heading structure, structured data for products and breadcrumbs, fast rendering, image alt texts – so the new store ranks from the start.

How it works

From brief to launch in five steps.

Fixed scope, one point of contact, weekly updates. You see the design before we write code – and the finished theme before it goes live.

  1. Step 01Weeks 1–2

    Brief and concept

    We go through your brand, products, customers and current numbers, define pages and features, and send you a written fixed quote with a timeline.

  2. Step 02Weeks 2–5

    Design

    Mobile-first wireframes, then the visual design of the key pages. You approve each round before development starts.

  3. Step 03Weeks 5–10

    Theme build

    Custom Shopify 2.0 theme on a staging store, integrations connected, every section editable in the theme editor.

  4. Step 04Weeks 10–13

    Content, test and training

    Products, collections and content go in, test orders through every payment method, Core Web Vitals check, your team learns the theme editor.

  5. Step 05Launch week + 30 days

    Launch and aftercare

    The theme goes live. We keep an eye on orders, speed and Search Console and fix whatever comes up.

Proof

Stores we designed and built.

Three Shopify stores from our portfolio – two of which we still run ourselves today.

All case studies

Pricing and working together

Fixed quote for a fixed scope.

Store projects are not billed by the hour. After the brief you get a written fixed price for a defined set of pages, features and integrations – and we keep it.

Most stores

Fixed-price store build

Concept, design, custom theme, setup, test and launch at one agreed price – including 30 days of aftercare.

  • Written quote after the brief call
  • Weekly status, one point of contact
  • Payment in milestones
Complex stores

Design, build and integrations

For B2B pricing, configurators, several markets and languages, ERP or merchandise management, or custom app logic on top of the theme.

  • Technical concept before the design
  • Custom Shopify apps where needed
  • Staged rollout per market or feature
After launch

Ongoing partnership

A monthly retainer for design, development and operations – the way we run our own brands and have worked with Klean Kanteen Germany since 2017.

  • Fixed monthly hours, flexible use
  • Priority response
  • Cancel monthly
What we commit to
  • A theme you own – code, repository and store are yours
  • Every section editable in the theme editor, no developer needed for content
  • Mobile first: designed and tested on a phone before the desktop
  • Core Web Vitals checked on real pages before launch
  • A direct line to the designer and developer doing the work
  • Fixed price for a fixed scope

FAQ

Questions merchants ask before a store project.

How long does a Shopify store design and build take?
Eight to sixteen weeks for most stores, from brief to launch. Design takes three to four weeks, the theme build five to six, then content, testing and training. A small store with a tight brief is faster; a B2B store with a configurator and several markets takes longer. The brief gives you a firm timeline.
Should we buy a theme or have one built?
Buy one if you are testing an idea and the standard layout fits. Have one built when the theme already dictates how your brand looks, you run several apps to patch what the theme cannot do, or speed and conversion matter more than the licence fee. We tell you honestly which one you need – sometimes the answer is a customised premium theme plus a few custom sections.
Can our team maintain the store without an agency?
Yes, that is the point of Shopify 2.0. Every section we build is editable in the theme editor: texts, images, colours, order, new pages from existing sections. We train your team before launch and document the theme. You only need us for new features – and even then the code is in your GitHub, where any Shopify developer can work with it.
Do we need Shopify Plus?
Usually not. Custom themes, metafields, Shopify Markets, Klaviyo, reviews and loyalty programmes all work on the standard plans. Plus becomes relevant for checkout customisation, B2B features at scale or very high order volumes – we tell you if and when it pays off.
What happens to our existing products, content and customers?
If you are already on Shopify, nothing changes: a new theme uses your existing products, collections, customers and orders. We only move the existing content into the new sections. If you are coming from another platform, we migrate the data as part of the project – see our Shopify migration service.
How fast will the store be?
We design for Core Web Vitals from the first wireframe: optimised images, lazy loading, no render-blocking scripts, as few apps as possible. Our own stores load product pages in under two seconds, and we measure that before launch – on real product and collection pages, not just the home page.
What does a store build cost?
Every project gets a written fixed price after the brief call, based on the number of page templates, custom features and integrations. No hourly billing, no open-ended estimates. Payment in milestones.
Who owns the theme?
You do. The theme, the code repository, the Shopify account and all data are yours from day one. We work as staff on your store and can be removed at any time. No licence, no lock-in.

Ready for a store that looks and sells like your brand?

Send us your store URL or your brand deck. We come back with a call slot and a fixed quote – no obligation.

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