Schema.org AuditFood + Beverage

OLIPOP — Schema.org / JSON-LD audit

OLIPOP's storefront grades F (26/100) across homepage, PDP, collection and blog. 2 findings flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.

F

Schema score · 26/100

29 checks evaluated

Live result · refreshed 2026-06-06

drinkolipop.com
Screenshot of OLIPOP's Shopify storefront

About OLIPOP

Founded 2018 · US

Ben Goodwin and David Lester spent years developing the prebiotic fibre + plant-based ingredient formulation that lets OLIPOP taste like soda while delivering ~9g fibre per can. The brand cracked into Whole Foods + Erewhon at retail before most DTC food brands manage Sprouts. Hit unicorn valuation in early 2025 — one of the fastest-ever for a beverage brand.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01$1bn+ valuation (Series C 2025, J.P. Morgan-led)
  • 02$200M+ revenue (latest disclosures)
  • 03Distribution in 30,000+ retail stores

Notable for the schema.org audit

OLIPOP's ecommerce ops are interesting because the brand is now retail-dominant but the DTC site still does meaningful subscription volume. The Schema + app stack reflects that hybrid pattern.

Per-page schema on OLIPOP

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    2 blocks

    Types: Organization, WebSite

  • PDP

    2 blocks

    Types: Organization, ProductGroup

  • Collection

    1 block

    Types: Organization

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 8 of 8 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: Product.image is setcritical

    Product is present but missing the "image" field — required for Google Shopping eligibility.

  • PDP: Product.offers is setcritical

    Product is present but missing the "offers" field — required for Google Shopping eligibility.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • Homepage exposes at least 3 distinct schema typesrecommended

    2 types: Organization, WebSite

What this Schema grade reveals

An F-grade is rare for a brand at OLIPOP's scale — typically it means the storefront is rendering most schema client-side (where our server-side audit can't see it) or has been mid-migration and the schema layer is temporarily disabled.

Breakdown: 2 PDP findings. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=drinkolipop.com preserved.

Open the live Schema.org Audit

See OLIPOP's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

Other food + beverage stores