
Why it matters
AI assistants recommend what they can read and trust.
More and more shoppers ask an AI assistant instead of a search engine. ChatGPT, Gemini and Copilot get your products through Shopify Catalog, read your pages and structured data, and compare what they find. Index AI works on exactly those inputs.
- Product data checked against what Shopify Catalog needs
- Structured data embed: Product, Organization, Breadcrumb and FAQ markup
- Store FAQ and product Q&A blocks that shoppers, search engines and AI can read




