Email marketing that runs. Klaviyo flows, newsletters and a list you can trust.
We set up and run Klaviyo for Shopify stores – welcome series, abandoned cart, back in stock, win-back and loyalty flows, campaigns in your brand look, GDPR-clean consent and a report for every send. Done by the team that operates Klaviyo for three brands every day.
Klaviyo is connected. Nothing runs on its own yet.
Most stores that come to us already have Klaviyo installed – and still send one newsletter a month, by hand. The reasons are familiar, and every one of them is fixable.
Flows are missing or half-built
Abandoned cart is on, the welcome series is a single email, back in stock does not exist. The upside is in the automations, not in the next discount newsletter.
Your list is bigger than your trust in it
Old imports, unclear consent, no double opt-in. Every campaign feels like a legal risk – so you send fewer of them.
Mailchimp or Brevo is holding the store back
No purchase data in the segments, flows only through workarounds, templates with no Shopify connection. You want to move without losing the list.
Every newsletter costs a week
Without a template kit each email starts from zero: design, copy, products, test send. With templates and a fixed rhythm it becomes a slot in the calendar.
What you get
The whole channel, not just a template.
Email has six parts that have to work together. We own all of them – in your Klaviyo account, not ours.
Automated flows
Multi-step welcome series, abandoned cart, browse abandonment, post-purchase, back in stock with theme integration, win-back, sunset and birthday – plus loyalty flows for points, tier upgrades and member perks where you run a programme.
Campaigns and newsletters
A monthly calendar around launches, seasons and stock. We plan, write, build, test and send – or build what your team writes. You approve every email before it goes out.
Templates in your brand look
A modular template kit we build in Klaviyo: header, product grids, story blocks, footer with legal text. Your team can assemble a newsletter without a designer.
Segments and sign-up
Segments by engagement, purchase behaviour and product interest. Pop-up and footer sign-up embedded cleanly in the theme, checkout consent synced from Shopify.
Consent, hygiene and deliverability
Double opt-in, only mailable profiles active, segments built only on legal consent, daily automatic clean-up, sunset for inactive profiles, SPF/DKIM/DMARC on your sending domain.
Reporting and testing
Open, click and unsubscribe rate for every send, A/B tests on subject lines, content and send times, and a monthly review of what to change next.
How it works
From audit to live flows in five steps.
Fixed scope for the setup, then a monthly rhythm. You see every email before it goes out.
Step 01Week 1
Audit and plan
We review your account, lists, consent status, sign-up points and sending domain, and send you a written plan with a fixed price for the setup.
Step 02Weeks 1–2
Foundation
Domain authentication, double opt-in, list clean-up, core segments by engagement and purchase behaviour, pop-up and footer sign-up embedded in the theme.
Step 03Weeks 2–4
Templates and flows
Your template kit, then the core flows: welcome series, abandoned cart, browse abandonment, post-purchase, back in stock, win-back, sunset, birthday. Test sends to real inboxes before anything goes live.
Step 04Weeks 4–5
Go-live
Flows go live in stages, the first campaign goes out, and we watch deliverability and unsubscribes closely on the first sends.
Step 05Monthly
Operate and optimise
Campaign calendar, A/B tests on subject lines and content, segment maintenance, daily automatic list clean-up, a report for every send and a monthly review.
Proof
Klaviyo accounts we build and run.
Three brands – as agency for Elkline, as the operating team for Klean Kanteen Germany and Regenliebe.
The setup is a defined scope at a written fixed price. Ongoing work is a monthly scope you can cancel. No share of revenue, no hourly surprises.
Starting or restarting
Klaviyo setup and flows
Account, sending domain, double opt-in, template kit, sign-up forms and the eight core flows – built, tested and handed over.
Written fixed quote after the audit call
Flows go live in stages, each one approved by you
Handover session for your team
Switching tools
Migration or rebuild
From Mailchimp, Brevo, Shopify Email or a neglected Klaviyo account: lists moved with consent proof, cleaned and re-segmented, flows rebuilt, old tool switched off without a gap.
Consent status checked per profile before import
Parallel run until the cutover
Welcome and cart flows never pause
Month to month
Ongoing management
Campaign calendar, copy and build, A/B tests, segment maintenance and a report for every send – the way we run email for Elkline and Klean Kanteen Germany.
Fixed monthly scope, one point of contact
Report per send plus monthly review
Cancel monthly
What we commit to
The Klaviyo account, lists and templates are yours
Only profiles with documented consent get mail
Double opt-in and GDPR-clean sign-up by default
A report for every send, not a quarterly summary
A direct line to the people building your flows
No lock-in: remove our access any time
FAQ
Questions merchants ask before they commit.
Why Klaviyo and not Mailchimp or Brevo?
For a Shopify store, Klaviyo sees every order, product view and cart in real time – that is what makes segments by purchase behaviour and flows like back in stock or browse abandonment work without workarounds. Mailchimp and Brevo are fine newsletter tools; for lifecycle automation on Shopify we recommend Klaviyo, and we tell you if your setup is too small for the switch to be worth it.
Is this GDPR-compliant? What about double opt-in?
Yes. Sign-up runs through double opt-in, consent is recorded with time stamp and source, and only profiles with documented consent are active for sending. Segments are built only on consented profiles, every email carries an unsubscribe link and the legal footer, and inactive profiles are cleaned automatically every day. We work with Klaviyo’s data processing agreement and align the setup with your privacy policy.
Can we move our existing list?
Yes, with care. We export subscribers with consent status, source and date, import only those with valid opt-in, and set up a re-permission campaign for profiles without proof instead of importing them blind. Purchased or scraped lists we do not import.
How many emails are too many?
There is no universal number – it depends on who you are mailing. Engaged buyers tolerate far more than someone who signed up once for a voucher. We segment by engagement, let the sunset flow stop mailing non-openers, and watch the unsubscribe rate on every single send. If it climbs, we change frequency or content before the next one.
What do flows do that campaigns do not?
Flows are triggered by what a person does – signs up, leaves a cart, buys, goes quiet – and send automatically at the right moment, every day, without anyone pressing a button. Campaigns are planned sends to a segment. You need both, but flows are where we start because they keep working long after the setup is paid for.
How long until the flows are live?
A standard setup – domain, double opt-in, templates, sign-up forms and the eight core flows – typically takes three to five weeks from kick-off, depending on how fast content and approvals come back. Flows go live in stages, so the first ones run while the rest are still being built.
What does it cost?
The setup is a written fixed price after the audit call, based on the number of flows, templates and whether a migration is involved. Ongoing management is a fixed monthly scope you can cancel monthly. We do not take a percentage of revenue and do not bill by the hour.
We have our own marketing team. How does that work?
Well, usually. Common splits: we build the account, templates and flows and hand over; or your team writes content and we build, test and send; or we run everything and your team approves. Roles in Klaviyo are set so everyone sees what they need – and the account stays yours either way.
Ready for flows that actually run?
Send us your store URL. We come back with an audit call slot and a fixed price for the setup – no obligation.