What Shopify theme does Tessemae's use?
Tessemae's is running Blockshop 2024 - WP - Sav Lang - MAIN TH. - id.me on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.
theme detected
Live result · refreshed 2026-05-29
About Tessemae's
Founded 2009 · US
Greg Vetter started Tessemae's by selling his mother's salad dressing at a local Baltimore farmers market. The brand pivoted into Whole Foods + Target through a years-long category-creation push around all-natural condiments. One of the earlier DTC food brands to publicly disclose retail-vs-DTC revenue mix.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01$40-50M revenue range (multi-year)
- 02Distribution in 14,000+ retail stores
- 03Whole Foods + Target launches predate most CPG-DTC peers
Notable for the theme detector
Tessemae's ecommerce side is the smaller half of the business — the storefront reflects a retail-dominant brand running DTC as a brand + subscription channel rather than a primary revenue driver.
Theme identity
- Theme name
- Blockshop 2024 - WP - Sav Lang - MAIN TH. - id.me
- Theme ID
- 135907344581
- Homepage template
- index
Shopify 2.0 readiness
Online Store 2.0
Yes
Sections rendered
8
Theme app extensions
0
Customisation + performance
How heavily Tessemae's's storefront has been modified on top of the base theme.
Inline scripts
35
HTML size
198 KB
TTFB
792 ms
CMP
OneTrust
What this theme + customisation reveals
Tessemae's's storefront declares "Blockshop 2024 - WP - Sav Lang - MAIN TH. - id.me" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.
35 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=tessemaes.com preserved.
Open the live Theme DetectorSee Tessemae's's full storefront analysis
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