Schema.org AuditFood + Beverage

Magic Spoon — Schema.org / JSON-LD audit

Magic Spoon's storefront grades B (77/100) across homepage, PDP, collection and blog. No critical or warning findings.

B

Schema score · 77/100

11 checks evaluated

Live result · refreshed 2026-05-29

magicspoon.com
Screenshot of Magic Spoon's Shopify storefront

About Magic Spoon

Founded 2019 · US

Greg Sewitz and Gabi Lewis took $200K from selling a previous insect-protein startup (Exo) and used it to launch Magic Spoon — high-protein cereal targeting the millennial-nostalgia + macro-tracking intersection. The brand sold out its first run in 12 hours. Its packaging design — clearly evoking 90s Saturday-morning cereal — is studied in DTC branding cohorts for how to weaponise nostalgia.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Estimated $100M+ revenue (2023)
  • 02$85M raised in Series B (2022, Constellation)
  • 03Walmart + Target retail expansion (2023)

Notable for the schema.org audit

Magic Spoon's tech is publicly described as "tiny team, lots of contractors" — interesting because they've scaled past $100M revenue with a deliberately constrained operations footprint. The Schema + Shopify Plus apps approach reflects that.

Per-page schema on Magic Spoon

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    1 block

    Types: Organization

  • PDP

    0 blocks

    No JSON-LD detected on this page type.

  • Collection

    1 block

    Types: FAQPage

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 5 of 5 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • Homepage exposes at least 3 distinct schema typesrecommended

    1 type: Organization

What this Schema grade reveals

B-grade is the modal grade for Shopify Plus brands at Magic Spoon's scale — the core types (Organization, Product, BreadcrumbList) are present but optional rich-result fields (GTIN, brand, AggregateRating) typically get dropped. The fix path is usually a single Liquid edit per missing field rather than installing more apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=magicspoon.com preserved.

Open the live Schema.org Audit

See Magic Spoon's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

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