Shopify apps
Index AI, Section Store and Product Variants are used by merchants worldwide. We design, build, support and ship them ourselves — no outsourced development, no agency in between.
See the appsAbout BrandUp Factory
Writing code
that does your job.
BrandUp Factory is a developer-led e-commerce technology company from Hamburg. We build Shopify apps, run our own direct-to-consumer brands and automate the operations behind them. What we ship, we use ourselves — every day.
- Founded
- 2019
- Based in
- Hamburg, Germany
- Partner status
- Shopify Partner
- Public apps
- 3 in the Shopify App Store
What we do
Three things, done end to end.
Software for commerce is only useful when it runs in a real store. That is why we do all three — build the product, operate the stores, and automate what sits in between.
Stores we build and run
We develop Shopify stores, migrate catalogues and operate direct-to-consumer brands day to day: themes, loyalty programs, member areas, email marketing. Our own stores are our first test environment.
Case studiesAutomation and data
Code that does the repetitive work: order processing, inventory and ERP sync, customer data, reporting, demand forecasting. Pipelines and dashboards that connect storefront, fulfillment and marketing.
Automation services
How we work
Built by people who have to live with it.
A small team of developers and store operators. That combination is the whole point: we feel the friction of a bad tool before our customers do, and we can fix it in code the same week.
Operators first
We run stores on the same stack we sell. Every feature has to survive our own Monday morning before it reaches the App Store.
Ship small, ship often
Short cycles, real releases. A working improvement this week beats a perfect roadmap next quarter.
Own the whole stack
From Shopify APIs and theme code to databases, infrastructure and analytics. No black boxes we cannot debug ourselves.
Talk to the developer
Support and project calls are handled by the people who wrote the code. Plain language, direct answers, no ticket theatre.
Brands we build, migrate or operate stores for
Where we come from
An agency that started building its own tools.
Years of client work left us with a clear list of things Shopify merchants need and nobody builds properly. So we did — and kept the stores to make sure it stays true.
- 2019
Founded in Hamburg
BrandUp Factory GmbH starts as a Shopify agency: store builds, migrations and custom development for D2C brands.
- 2025
From agency to product company
Tim Meyer takes over as managing director. The focus shifts to our own software — built from what the stores we operate actually need.
- Late 2025
First apps in the Shopify App Store
Product Variants (combined listings for any Shopify plan) and Section Store go live for merchants worldwide.
- 2026
Index AI and the member platform
Index AI launches for AI search visibility. Our loyalty and member platform goes live across the brands we run.
“Most e-commerce software is written by people who have never had to ship an order on a Monday morning. We have — and that is the difference you feel in our products.”
Tim Meyer
Founder & CEO, BrandUp Factory GmbH
What we build with
- TypeScript
- Next.js
- React
- Node.js
- PostgreSQL
- Prisma
- AWS
- Vercel
- Shopify APIs
- Liquid
- Klaviyo
Where to find us
Hamburg, with customers everywhere.
BrandUp Factory GmbH
Tilsiter Str. 17422047 Hamburg, Germany
Have a store problem that should be code?
Tell us what eats your team's time. If it can be automated, we have probably already built it for ourselves.