AI agents and custom AI
Agents that take over real tasks with access to the tools a company already uses, AI applications we develop ourselves, and local models for data that must not leave the building.
AI at BrandUpCompany
A technology companyfor AI, automation and data.
BrandUp Factory is a developer-led technology company from Hamburg. We build AI agents and custom AI, automate business processes, engineer data platforms and ship our own software products. What we ship, we use ourselves – every day.
- 2019
- Founded
- Hamburg, Germany
- Based in
- Shopify Partner
- Partner status
- AI, automation, data, software
- Focus
What we do
Built and run end to end.
Software for commerce is only useful when it runs in a real store. That is why we do all three – build the product, operate the stores, and automate what sits in between.
Automation and data
Code that does the repetitive work: business processes that run end to end, pipelines that bring every system into one data model, and the monitoring that keeps both honest.
How we automateSoftware products
Index AI, Section Store and Combined Listings – BrandUp are used by merchants worldwide. We design, build, support and ship them ourselves – no outsourced development.
See the productsIn the Shopify App Store
Our apps
Index AIGet found by ChatGPT, Perplexity and AI search
Section StorePremium theme sections, installed in seconds
Combined Listings – BrandUpSeparate products, shown as variants
Coming soon: Digital Product Passport and Green Claims Checker.
How we work
Built by people who have to live with it.
Developers and store operators work side by side. That combination is the whole point: we feel the friction of a bad tool before our customers do, and we can fix it in code.
Fixed quotes
A written price and timeline before work starts. Fixed price for a fixed scope, no open-ended hourly billing.
No lock-in
Shopify account, theme, apps, Klaviyo and data stay in your own accounts from day one. Documented handover whenever you want it.
Engineers on every project
No account-management layer between you and the people who build. Project and support questions are answered by engineers.
We run stores every day
The stores we operate run on the same stack we sell. Every feature has to work in daily operations before it ships.
Brands we build for and run
Where we come from
A company that builds its own tools.
Years of client work left us with a clear list of things Shopify merchants need and nobody builds properly. So we did – and kept the stores to make sure it stays true.
- 2019
Founded in Hamburg
BrandUp Factory GmbH starts with Shopify: store builds, migrations and custom development for D2C brands.
- 2025
Our own software
The focus shifts to our own software – built from what the stores we operate actually need.
- Late 2025
First apps in the Shopify App Store
Combined Listings – BrandUp (colour swatches for separate products, on any Shopify plan) and Section Store go live for merchants worldwide.
- 2026
Index AI and the member platform
Index AI launches for AI search visibility. Our loyalty and member platform goes live across the brands we run.
- Today
AI, automation and data
Agents, local models, process automation and data engineering have become the core of our work – in our own operations first, then for clients.
Working at BrandUp
No open roles right now.
There are no open positions at the moment. If you would like to be considered for future roles in engineering or store operations, send a short note and a link to your work to info@brandupfactory.com.
What we build with
- TypeScript
- Next.js
- React
- Node.js
- PostgreSQL
- Prisma
- AWS
- Vercel
- Shopify APIs
- Liquid
- Klaviyo
Where to find us
Hamburg, with customers everywhere.
BrandUp Factory GmbH
Tilsiter Str. 17422047 Hamburg, Germany
Have a store problem that should be code?
Tell us what eats your team's time. If it can be automated, we have probably already built it for ourselves.