Schema.org AuditFood + Beverage

Liquid Death — Schema.org / JSON-LD audit

Liquid Death's storefront grades D (40/100) across homepage, PDP, collection and blog. 2 findings flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.

D

Schema score · 40/100

13 checks evaluated

Live result · refreshed 2026-05-29

liquiddeath.com
Screenshot of Liquid Death's Shopify storefront

About Liquid Death

Founded 2017 · US

Mike Cessario (a former heavy-metal touring musician + ad creative) launched Liquid Death after noticing punk-show attendees would rather not drink Coke. The thesis: the same person who pays $4 for a craft beer because of branding will pay $2 for tallboy-can water for the same reason. Hit $1.4bn valuation in 2024 — entirely on canned still + sparkling water that costs ~$0.20/can to produce.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01$1.4bn valuation (2024)
  • 02$263M revenue (FY2023)
  • 03Sold in 110,000+ retail locations
  • 04$70M Series D (2024)

Notable for the schema.org audit

Liquid Death's digital footprint is a marketing showcase rather than a typical commerce stack. Their tech reflects content-led + viral marketing rather than performance-marketing optimisation.

Per-page schema on Liquid Death

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    0 blocks

    No JSON-LD detected on this page type.

  • PDP

    0 blocks

    No JSON-LD detected on this page type.

  • Collection

    0 blocks

    No JSON-LD detected on this page type.

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 8 of 9 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: Organization schema presentwarning

    Anchors brand identity for Google + AI engines. Required for the Organization knowledge-panel.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: Product schema presentcritical

    The single most important schema on a Shopify storefront. Required for Google Shopping + product rich results.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

What this Schema grade reveals

D-grade signals meaningful structural gaps in Liquid Death's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Breakdown: 1 PDP finding, 1 homepage finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=liquiddeath.com preserved.

Open the live Schema.org Audit

See Liquid Death's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

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