App Stack DetectorFood + Beverage

What Shopify apps does Magic Spoon use?

Across 7 categories, Magic Spoon is running 14 apps we can name plus 22 unidentified theme app extensions / App Proxy routes — 36 installed footprints total. Theme detected: magicspoon-shopify\/MAIN.

36

apps + footprints detected

7 categories

Live result · refreshed 2026-05-29

magicspoon.com
Screenshot of Magic Spoon's Shopify storefront

About Magic Spoon

Founded 2019 · US

Greg Sewitz and Gabi Lewis took $200K from selling a previous insect-protein startup (Exo) and used it to launch Magic Spoon — high-protein cereal targeting the millennial-nostalgia + macro-tracking intersection. The brand sold out its first run in 12 hours. Its packaging design — clearly evoking 90s Saturday-morning cereal — is studied in DTC branding cohorts for how to weaponise nostalgia.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Estimated $100M+ revenue (2023)
  • 02$85M raised in Series B (2022, Constellation)
  • 03Walmart + Target retail expansion (2023)

Notable for the app stack detector

Magic Spoon's tech is publicly described as "tiny team, lots of contractors" — interesting because they've scaled past $100M revenue with a deliberately constrained operations footprint. The Schema + Shopify Plus apps approach reflects that.

Detected Shopify apps on Magic Spoon

Grouped by category. Confidence reflects how distinctively each app's signatures matched in the storefront HTML.

Email + SMS

2
  • Attentiveby Attentive Mobile100%
  • Klaviyoby Klaviyo100%

Popups + Onsite

2
  • Consentmo GDPRby Consentmo100%
  • Hextom Appsby Hextom100%

Analytics

4
  • Convert.comby Convert100%
  • Snapchat Pixelby Snap Inc80%
  • Reddit Pixelby Reddit60%
  • Hotjarby Hotjar40%

Reviews

2
  • Okendoby Okendo100%
  • Yotpoby Yotpo90%

Personalisation

1
  • Rebuy Personalisationby Rebuy100%

Subscriptions

2
  • Rechargeby Recharge100%
  • Shopify Subscriptionsby Shopify60%

Mobile App

1
  • Shop Appby Shopify100%

What this stack reveals

Magic Spoon runs 14 signature-matched apps plus 22 unidentified theme app extensions / App Proxy routes — that's a brand with a deep enterprise stack where many apps inject without leaving a name-recognisable signature. Common in Shopify Plus tenants at this scale because checkout extensions + headless integrations don't always emit the CDN hosts that smaller installs do.

Cross-check with the Theme Detector to see what the underlying theme + customisation depth signals, or the Schema Audit to spot the typical rich-result gaps at this brand scale.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live App Stack Detector with ?url=magicspoon.com preserved.

Open the live App Stack Detector

See Magic Spoon's full storefront analysis

Identify the theme Audit Schema.org coverage Grade the llms.txt

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