What Shopify theme does Magic Spoon use?

Greg Sewitz and Gabi Lewis took $200K from selling a previous insect-protein startup (Exo) and used it to launch Magic Spoon — high-protein cereal targeting the millennial-nostalgia + macro-tracking intersection. The brand sold out its first run in 12 hours. Its packaging design — clearly evoking 90s Saturday-morning cereal — is studied in DTC branding cohorts for how to weaponise nostalgia.

What this theme + customisation reveals

Magic Spoon's storefront declares "magicspoon-shopify\/MAIN" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.

72 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.