LMNT — Schema.org / JSON-LD audit

Robb Wolf (paleo-diet author) and Luis Villasenor (low-carb keto coach) formulated LMNT specifically for athletes + low-carb dieters who shed electrolytes faster than gym-supplement formulas could replace them. The brand grew almost entirely through podcast partnerships — Joe Rogan, Tim Ferriss, Huberman Lab. CAC stays low because creators do the audience-targeting work for them.

What this Schema grade reveals

C-grade signals meaningful structural gaps in LMNT's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.