2026 Buying Guide
Best Shopify Section Apps
Ranked by an agency that ships these on real client stores.
There are dozens of Shopify section apps on the App Store. Most of them ship a respectable hero and call it a library. This ranking covers the six worth your time — three native section libraries and three visual page builders — judged on the criteria that actually matter once you stop being impressed by the App Store screenshots.
Methodology
How we picked.
We've installed every app in this guide, used them on real client storefronts, and ranked them on the criteria that actually show up in production — not the bullet points on the App Store listing.
Native Shopify 2.0
Theme app extension lives in the theme editor. No iframes, no third-party renderer.
Theme-token inheritance
Sections pull theme colors and typography by default — no re-styling fight.
Catalogue depth
Conversion-focused sections (trust badges, comparison, social proof, FAQ) — not just heroes.
Support quality
Who answers your support email — the team that ships the app, or a generic queue.
The ranking
The list, ranked.
Each entry has the one-line verdict, the strongest pros and the honest cons, and a single-line "pick if" that tells you whether it's the right call for your store.
Section Store
by BrandUp Factory
Yes, we ship it. We also rank it #1 because no other native section library combines theme-token inheritance, an agency-curated catalogue, and direct-from-the-team support. If you want native sections that ship clean on day one, this is the cleanest install in the category.
Pros
- 50+ conversion-focused premium sections
- Theme-token inheritance by default
- Built + supported by Shopify Partner agency
- Zero third-party runtime — pure theme app extension
Cons
- Smaller catalogue than the largest paid libraries
- Newer brand than PageFly / Shogun
Pick if: You want native Shopify 2.0 sections that inherit theme tokens and ship clean — no design fight, no third-party runtime.
PageFly
by PageFly Team
The most popular Shopify page builder. Drag-and-drop canvas that bypasses your theme. Powerful if you want full layout control without touching Liquid, but you pay a performance cost for the third-party runtime and you re-do brand styling inside the builder.
Pros
- Mature page-builder UI
- Large template library
- Marketing-team friendly
Cons
- Third-party runtime — measurable performance cost
- Re-styles outside your theme tokens
- Different problem from native sections
Pick if: You're a marketing team that wants to build full custom pages without theme code — and you accept the third-party-runtime trade-off.
Shogun
by Shogun Labs
Enterprise-grade page builder with built-in A/B testing. The right choice if conversion testing is the job — Shogun is the only builder on this list with a credible experimentation surface. Pricing matches the enterprise positioning.
Pros
- Built-in A/B testing
- Strong enterprise feature set
- Solid analytics integrations
Cons
- Enterprise pricing
- Heavier than native section apps
- Overkill if you just need sections
Pick if: You run a CRO programme and want a builder + A/B testing in one tool — and the enterprise pricing is in budget.
GemPages
by GEMCOMMERCE CO., LTD
A solid page builder with AI-assisted template generation. Sits between PageFly and Shogun on price and complexity. The AI features are real but the underlying architecture is still a builder — same trade-offs apply.
Pros
- AI-assisted template generation
- Good template variety
- Reasonable pricing for the category
Cons
- Same third-party-runtime trade-off as other builders
- AI templates still need brand cleanup
Pick if: You want a page builder with AI scaffolding and value the AI workflow more than native architecture.
Section Factory
by Section Factory Team
Native Shopify 2.0 section library with a designer-led catalogue. Same architecture as Section Store; the differentiation is design language (more aesthetic, less agency-conversion-tested) and support model.
Pros
- Native Shopify 2.0 architecture
- Designer-curated catalogue
- Free tier available
Cons
- Theme-token inheritance varies by section
- Catalogue size has fluctuated
- No direct agency-team support
Pick if: You've evaluated both libraries and Section Factory has a specific section style or block you can't find in Section Store.
Sectionly
by Sectionly Team
Narrower native section library. Same theme-app-extension architecture. Fine for stores that need a couple of specific sections and don't want a full library install.
Pros
- Native Shopify 2.0 architecture
- Lightweight catalogue install
Cons
- Smaller catalogue than the leaders
- Theme-token inheritance varies
- Generic support queue
Pick if: You only need 2-3 specific sections that Sectionly has, and you don't want to install a broader library.
FAQ
Common questions.
Want sections that ship clean by default?
Free to install. 50+ premium sections that inherit your theme tokens — no re-styling, no design fight. Side-by-side with whatever you have today.