Honest Comparison
Section Store vs Section Factory.
Two libraries, same architecture. Which one wins?
Both apps ship native Shopify 2.0 sections through theme app extensions. The real differences are in what's in the catalogue, how cleanly sections inherit your theme tokens, and who's behind the support email. Here's the side-by-side.
Section Store
by BrandUp Factory
Agency-curated, conversion-focused section library. 50+ premium sections that inherit your theme tokens by default. Support handled directly by the team that ships the app.
- 50+ conversion-tested sections
- Theme-token inheritance by default
- Built + supported by Shopify Partner agency
- Free sections + premium library
Section Factory
Native sections library
Designer-led Shopify 2.0 section library. Same theme-app-extension architecture. Catalogue size has fluctuated; design-quality focused rather than agency-conversion-led.
- Same Shopify 2.0 architecture
- Free tier available
- Theme-token inheritance varies by section
- No direct agency-team support channel
Side by side
Feature-by-feature.
Same architecture, different library curation. Here's where the actual differences live.
Section StoreRenders inline with your theme — no proxy, no iframe.
Same architecture pattern — both live in the theme editor.
Hero, trust badges, comparison, social proof, FAQ, before/after, logo slider, footer, top bar — conversion-focused selection.
Section Factory's catalogue fluctuates. Most stores end up using 6–10 sections heavily, not 30+.
Sections pull theme colors + typography by default — no extra brand setup.
Some sections inherit cleanly, others ship their own design language you override.
Configure colors, fonts, spacing, copy, CTAs entirely in the native Shopify theme editor.
Same theme-editor configuration model — that's the Shopify 2.0 promise both apps deliver on.
Every section designed and Lighthouse-tested mobile-first before release.
Both apps target mobile responsiveness as a baseline expectation.
Library curated by an agency that ships these on client storefronts — sections that move metrics get prioritised.
Section Factory's catalogue is more design-quality focused than agency-tested.
New sections + compatibility updates as Shopify releases changes.
Both apps maintain ongoing release cycles.
info@brandupfactory.com. The agency that ships the app handles support directly.
Standard Shopify-app support — quality varies by ticket.
Free sections available on every install. Premium sections inside the app.
Free + paid tier model — similar pricing structure.
BrandUp Factory — agency operators using the app on client stores.
Standalone app team; less direct insight into real-store usage at scale.
The honest take
When to pick which.
If both libraries cover the sections you need, the deciding factor is usually theme-token inheritance + who's behind the support email.
Pick Section Store when…
- You want a section library curated by an agency that uses these on real client stores — not just a designer's catalogue.
- Theme-token inheritance matters: you don't want to re-style every section to match your brand.
- You value direct support from the team that ships the app, not a generic support queue.
- You want a focused 50+ section library biased toward conversion blocks (trust badges, comparison, social proof, FAQ).
- You'd rather have 50 sections that ship cleanly than 100 that need rework on every theme.
Pick Section Factory when…
- You've evaluated both catalogues and Section Factory has a specific section style or block you can't find elsewhere.
- You prefer a more design-quality-led catalogue over an agency-conversion-led one.
- You're already invested in Section Factory and the switching cost outweighs the benefit.
FAQ
Common questions.
A section library that ships clean by default.
Free to install. 50+ premium sections that inherit your theme tokens — no re-styling, no design fight. Try Section Store side-by-side with whatever you have today.