Honest Comparison
Section Store vs Shogun.
Section library or enterprise builder?
Shogun is an enterprise-grade visual page builder with A/B testing and analytics baked in. Section Store is a focused library of native Shopify 2.0 sections that install in one click. Different categories, different prices, often complementary — here's the side-by-side so you can pick honestly.
Section Store
by BrandUp Factory
A focused library of premium Shopify 2.0 sections — installed in one click, edited in the native theme editor, rendered with your theme. Section-app pricing.
- 50+ premium, conversion-tested sections
- Zero JavaScript bundle overhead
- Native Shopify theme editor settings
- Free to install · premium sections inside
Shogun
Visual page builder · CRO suite
Enterprise-grade visual page builder. Drag-and-drop composer, A/B testing, content analytics. Heavier framework, higher price ceiling — purposeful when CRO is a central function.
- Full visual drag-and-drop builder
- Built-in A/B testing on paid plans
- Adds JS framework to every Shogun page
- Enterprise pricing tier
Side by side
Feature-by-feature.
Both tools have real strengths — and real trade-offs. Here is what each one actually does.
Section StoreRenders inline with your theme — no proxy, no iframe.
Loads its own renderer + editor framework on every Shogun-built page.
Liquid blocks ship with the theme — no extra JS bundle.
Most stores can absorb it, but Core Web Vitals scores trend lower on Shogun-rendered pages.
Trust badges, comparison, social proof, FAQ — into any theme page.
Enterprise-leaning. Strongest when you need A/B testing baked in.
Sections install as preconfigured blocks; theme editor controls behaviour.
Full visual page composer — Shogun's headline feature.
Pair with a dedicated CRO tool if you need split-testing.
On Shogun Advanced / Plus — meaningful reason to choose Shogun if CRO is central.
Use your existing analytics stack — sections add no instrumentation.
Section + page-level performance tracking on higher tiers.
Configure inside the native Shopify theme editor.
Lives outside the Shopify theme editor — Shogun has its own composer.
Free + premium sections. Pricing within the Shopify App Store.
Shogun's paid plans start meaningfully higher than most section apps.
Theme app extension lives in its own scope.
Shogun pages persist independently of theme updates.
The honest take
When to pick which.
The two tools aren't really replacements for each other. Most stores end up using one or both for very different jobs. Here is how to decide.
Pick Section Store when…
- Conversion-tested storefront sections (trust badges, comparison, social proof, FAQ) cover what you actually need.
- You want every page to render with the speed of your theme — no extra JavaScript framework on top.
- You operate inside the Shopify theme editor and prefer not to learn a second composer.
- You already use a separate CRO / analytics stack and don't need page-level testing baked into the section tool.
- You want a section library at section-app pricing, not enterprise-page-builder pricing.
Pick Shogun when…
- A/B testing is core to your marketing workflow and you want it embedded in the page builder itself.
- You build many bespoke landing pages and need a true visual composer with pixel-level layout control.
- You want section + page-level analytics inside the same tool that built the pages.
- You operate at a scale where the enterprise pricing pays for itself in CRO uplift.
Coming from Shogun
Migrating storefront sections off Shogun.
You don't have to give up Shogun to use Section Store — and most stores shouldn't. The usual move: keep Shogun for bespoke campaign pages and A/B-testable hero variations, and shift evergreen storefront sections to native Shopify 2.0 blocks.
- 01Inventory your Shogun pages — separate "campaign / A/B test" from "evergreen content".
- 02Rebuild the evergreen sections (trust badges, comparison, social proof, FAQ) natively with Section Store.
- 03Measure: Core Web Vitals on the native sections vs the Shogun equivalents.
- 04Keep Shogun for what it does best — landing pages with CRO tooling. Retire it for sections it was over-deployed on.
FAQ
Common questions.
Use Shogun where it wins. Use Section Store everywhere else.
Free to install. Live on your storefront in minutes. Stop paying for an enterprise page builder to display a static comparison table.