Honest Comparison
Section Store vs Sectionly.
Same architecture, different curation. Which one wins?
Both apps ship native Shopify 2.0 sections through theme app extensions. The real differences are in what is in the catalogue, how cleanly sections inherit your theme tokens, and who is behind the support email. Side by side, honestly.
Section Store
by BrandUp Factory
Agency-curated, conversion-focused section library. 50+ premium sections that inherit your theme tokens by default. Support handled directly by the team that ships the app.
- 50+ conversion-tested sections
- Theme-token inheritance by default
- Built + supported by Shopify Partner agency
- Free sections + premium library
Sectionly
Shopify sections library
Native Shopify 2.0 sections via theme app extension. Catalogue size has fluctuated; design-led rather than agency-conversion-led. Standard app-support model.
- Same Shopify 2.0 architecture
- Free tier available
- Theme-token inheritance varies by section
- No direct agency-team support channel
Side by side
Feature-by-feature.
Same architecture, different library curation. Here is where the actual differences live.
Section StoreInline with your theme — no iframe, no proxy.
Same install pattern — both live in the theme editor.
Hero, trust badges, comparison, social proof, FAQ, before/after, logo slider, footer, top bar — conversion-biased catalogue.
Sectionly’s public catalogue has fluctuated. Most stores use 6–10 sections heavily.
Sections read your theme color + typography tokens by default — no re-styling needed.
Some sections inherit cleanly, others ship a fixed design language you override.
Configure colors, fonts, spacing, copy, CTAs in the native Shopify editor.
Same theme-editor configuration model — both apps deliver on Shopify 2.0.
Designed and Lighthouse-tested mobile-first before release.
Both apps target responsive design as a baseline.
Library curated by an agency that ships these on client storefronts — sections that move metrics get prioritised.
Sectionly leans aesthetic over agency-conversion data.
New sections + Shopify compatibility updates on a steady rhythm.
Both apps maintain ongoing release cycles.
info@brandupfactory.com — the agency that ships the app handles support directly.
Generic ticket queue; response quality varies.
Free sections on every install — premium catalogue available inside.
Free + paid sections — similar pricing structure.
BrandUp Factory — operators using the app on client stores.
Standalone team; less direct insight into real-store usage at scale.
The honest take
When to pick which.
If both catalogues cover the sections you need, the deciding factor is usually theme-token inheritance + who answers your support email.
Pick Section Store when…
- You want a sections library curated by an agency that uses these on real client stores — not just a designer’s catalogue.
- Theme-token inheritance matters: you don’t want to re-style every section to match your brand.
- You value support coming directly from the team that ships the app, not a generic queue.
- You want a focused 50+ section library biased toward conversion blocks (trust badges, comparison, social proof, FAQ).
- You’d rather have 50 sections that ship cleanly than 100 that need rework on every theme.
Pick Sectionly when…
- You’ve evaluated both catalogues and Sectionly has a specific section style or block you can’t find in Section Store.
- You prefer a more design-quality-led catalogue over an agency-conversion-led one.
- You’re already invested in Sectionly and the switching cost outweighs the benefit right now.
FAQ
Common questions.
A section library that ships clean by default.
Free to install. 50+ premium sections that inherit your theme tokens — no re-styling, no design fight. Try Section Store side-by-side with whatever you have today.