Honest Comparison
Section Store vs PageFly.
Which one fits your store?
Both add custom content to your Shopify store — but they solve very different problems. Section Store is a library of native Shopify 2.0 sections that drop into your existing theme. PageFly is a full drag-and-drop page builder. Here's the side-by-side, with no spin.
Section Store
by BrandUp Factory
Native Shopify 2.0 sections you install with one click. Lives in your theme, edits in the Shopify theme editor, loads with the rest of your store. No third-party renderer.
- 50+ premium, conversion-tested sections
- Zero JavaScript bundle overhead
- Native Shopify theme editor settings
- Inherits your theme colors + fonts
PageFly
Full page builder
Drag-and-drop page builder for Shopify. Best when you need to compose bespoke landing pages from scratch with pixel-level control over layout. Adds its own renderer + editor SDK to your store.
- Full drag-and-drop canvas
- Long-standing Shopify ecosystem app
- Adds JS bundle on PageFly pages
- Lives in a separate editor outside Shopify
Side by side
Feature-by-feature.
No marketing fog — what each tool actually does, and where it falls short.
Section StoreRenders inline with your theme — no proxy.
Loads its own renderer + editor SDK on every page that uses it.
Each section is a Liquid block — no extra JS bundle, no iframe.
Editor + framework script load on every PageFly page; impacts Core Web Vitals.
Trust badges, social proof, comparison, FAQ — drop into any page.
Free-form drag-and-drop. Better for one-off campaign builds.
Configure colors, fonts, spacing in the native Shopify editor.
Edits live in PageFly's editor, not the Shopify theme editor.
Sections pull theme color tokens and typography by default.
PageFly pages have their own design system you maintain separately.
Sections install as preconfigured blocks; settings control behaviour.
Full canvas — strongest reason to keep PageFly for landing pages.
Free sections available to every merchant.
Free plan exists; serious use requires a paid tier.
Install + configure entirely in the theme editor.
No code, but custom blocks/styles often pull in third-party snippets.
Brands that want native, fast, theme-consistent sections.
Teams that need a visual page builder for campaign pages.
The honest take
When to pick which.
Most stores end up wanting both — but for different jobs. Here's how to decide which tool earns its place in your stack.
Pick Section Store when…
- You want your storefront sections to load with your theme — no extra JavaScript bundle, no proxy, no impact on Core Web Vitals.
- You like operating inside the native Shopify theme editor instead of learning a second tool.
- Conversion blocks (trust badges, comparison, social proof, FAQ) are what you actually need — not a free-form canvas.
- You want sections that inherit your theme colors and typography by default.
- You expect your store to outlive any one app, and want assets you control.
Pick PageFly when…
- You build many bespoke landing pages and need a drag-and-drop canvas with pixel-level control.
- Your marketing team owns landing page design and prefers a builder over the Shopify theme editor.
- You accept some performance trade-off for design flexibility on campaign-specific pages.
- You want a single tool for both standard sections AND fully custom layouts.
Switching
Coming from PageFly?
You don't have to migrate everything at once. Section Store installs next to your existing PageFly pages, so you can rebuild section-by-section and retire PageFly only where it's genuinely overkill. The usual order:
- 01Audit your PageFly pages — flag the ones that use only stock content blocks. Those move first.
- 02Rebuild your hero, trust badges, social proof, and comparison sections natively.
- 03Measure: Core Web Vitals on the rebuilt pages vs the PageFly equivalents.
- 04Retire PageFly pages where the native rebuild covers them; keep PageFly for genuine bespoke layouts.
FAQ
Common questions.
Going deeper
Read the long-form takes.
We wrote out the why behind these choices — conversion patterns, Shopify performance tactics, and how to pick the right apps for the long haul.
Open the Knowledge HubTry Section Store. Keep PageFly if you still need it.
Free to install. Live on your storefront in minutes. Make the call once you've seen both running side-by-side on your own theme.