What Shopify theme does OLIPOP use?

Ben Goodwin and David Lester spent years developing the prebiotic fibre + plant-based ingredient formulation that lets OLIPOP taste like soda while delivering ~9g fibre per can. The brand cracked into Whole Foods + Erewhon at retail before most DTC food brands manage Sprouts. Hit unicorn valuation in early 2025 — one of the fastest-ever for a beverage brand.

What this theme + customisation reveals

OLIPOP runs Debut by Shopify — that the underlying signatures match our database confidently means the brand kept the original CSS class structure intact rather than stripping it during customisation. A commercial-theme baseline is unusual for a brand at OLIPOP's scale; most enterprise Shopify Plus tenants either run Dawn (which they fork freely) or commission fully-custom themes. The commercial-theme decision usually signals a brand that prioritises off-the-shelf maturity over bespoke engineering.

78 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.