What Shopify theme does Death Wish Coffee use?

Mike Brown started Death Wish as a small coffee shop in upstate New York and stumbled into a national brand when his "strongest coffee in the world" branding caught on. The company won Intuit's Small Business Big Game ad in 2016, getting a free Super Bowl 50 spot that pushed brand awareness past anything its budget could have bought. Sold the company to Sailwind Capital in 2021 but remains hands-on.

What this theme + customisation reveals

Death Wish Coffee runs Dawn by Shopify — that the underlying signatures match our database confidently means the brand kept the original CSS class structure intact rather than stripping it during customisation. A commercial-theme baseline is unusual for a brand at Death Wish Coffee's scale; most enterprise Shopify Plus tenants either run Dawn (which they fork freely) or commission fully-custom themes. The commercial-theme decision usually signals a brand that prioritises off-the-shelf maturity over bespoke engineering.

The 3-section homepage is sparse — typical of brands that prioritise single-product storytelling over deep merchandising. 50 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years. 346ms TTFB is fast — Shopify Plus + deliberate cache warming is doing its job.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.