App Stack DetectorFood + Beverage

What Shopify apps does Death Wish Coffee use?

Across 8 categories, Death Wish Coffee is running 13 apps we can name plus 21 unidentified theme app extensions / App Proxy routes — 34 installed footprints total. Theme detected: deathwish-shopify-20\/production.

34

apps + footprints detected

8 categories

Live result · refreshed 2026-05-29

www.deathwishcoffee.com
Screenshot of Death Wish Coffee's Shopify storefront

About Death Wish Coffee

Founded 2012 · US

Mike Brown started Death Wish as a small coffee shop in upstate New York and stumbled into a national brand when his "strongest coffee in the world" branding caught on. The company won Intuit's Small Business Big Game ad in 2016, getting a free Super Bowl 50 spot that pushed brand awareness past anything its budget could have bought. Sold the company to Sailwind Capital in 2021 but remains hands-on.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Acquired by Sailwind Capital (2021)
  • 02$60M+ revenue range (latest reports)
  • 03Super Bowl 50 commercial (2016, won via Intuit contest)

Notable for the app stack detector

Long-time Shopify tenant with an unusually heavy reliance on direct-mail + subscription playbooks. The post-2021 stack rebuild by the new owners makes it an interesting before/after Schema + apps reference.

Detected Shopify apps on Death Wish Coffee

Grouped by category. Confidence reflects how distinctively each app's signatures matched in the storefront HTML.

Reviews

2
  • Bazaarvoiceby Bazaarvoice100%
  • Yotpoby Yotpo60%

Analytics

3
  • Google Analytics / Tag Managerby Google100%
  • Microsoft Clarityby Microsoft60%
  • Hotjarby Hotjar40%

Helpdesk

1
  • Gorgiasby Gorgias100%

Email + SMS

2
  • Klaviyoby Klaviyo100%
  • Postscriptby Postscript100%

Subscriptions

2
  • OrderGrooveby OrderGroove100%
  • Shopify Subscriptionsby Shopify60%

Personalisation

1
  • Rebuy Personalisationby Rebuy100%

Mobile App

1
  • Shop Appby Shopify100%

Loyalty

1
  • Smile.ioby Smile.io100%

What this stack reveals

Death Wish Coffee runs 13 signature-matched apps plus 21 unidentified theme app extensions / App Proxy routes — that's a brand with a deep enterprise stack where many apps inject without leaving a name-recognisable signature. Common in Shopify Plus tenants at this scale because checkout extensions + headless integrations don't always emit the CDN hosts that smaller installs do.

Cross-check with the Theme Detector to see what the underlying theme + customisation depth signals, or the Schema Audit to spot the typical rich-result gaps at this brand scale.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live App Stack Detector with ?url=www.deathwishcoffee.com preserved.

Open the live App Stack Detector

See Death Wish Coffee's full storefront analysis

Identify the theme Audit Schema.org coverage Grade the llms.txt

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