Schema.org AuditIntimates

Knix — Schema.org / JSON-LD audit

Knix's storefront grades D (52/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.

D

Schema score · 52/100

27 checks evaluated

Live result · refreshed 2026-05-29

knix.com
Screenshot of Knix's Shopify storefront

About Knix

Founded 2013 · CA

Joanna Griffiths founded Knix to solve the postpartum + period-leakage problem that mainstream underwear had ignored for decades. The brand built genuine category leadership in leakproof underwear before competitors (Thinx, Saalt, Modibodi) arrived. Acquired by Essity (the Swedish hygiene + health conglomerate) for $400M in 2022.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Acquired by Essity for $400M (2022)
  • 02Estimated $200M+ revenue at acquisition
  • 03Canadian DTC market leader

Notable for the schema.org audit

Knix's tech reflects the regulated-product + product-education needs of category-creator brands — heavy content + size-guide UX. Post-Essity-acquisition stack is interesting as a study in how DTC tech survives big-CPG ownership.

Per-page schema on Knix

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    1 block

    Types: Corporation

  • PDP

    3 blocks

    Types: Corporation, Product

  • Collection

    1 block

    Types: Corporation

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 8 of 8 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • PDP: only one Product schema on the pagewarning

    2 separate Product schemas detected. Common when two apps both emit it (Loox + Judge.me, or a reviews app + the theme).

  • Homepage exposes at least 3 distinct schema typesrecommended

    1 type: Corporation

What this Schema grade reveals

D-grade signals meaningful structural gaps in Knix's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Breakdown: 1 PDP finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=knix.com preserved.

Open the live Schema.org Audit

See Knix's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

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