Theme DetectorIntimates

What Shopify theme does Knix use?

Knix is running May Colours - (US|2026.05.27) Release\/4.12.0 (v63313004568644105541779890768) on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.

May Colours - (…

theme detected

Shopify 2.0 · 8 sections

Live result · refreshed 2026-05-29

knix.com
Screenshot of Knix's Shopify storefront

About Knix

Founded 2013 · CA

Joanna Griffiths founded Knix to solve the postpartum + period-leakage problem that mainstream underwear had ignored for decades. The brand built genuine category leadership in leakproof underwear before competitors (Thinx, Saalt, Modibodi) arrived. Acquired by Essity (the Swedish hygiene + health conglomerate) for $400M in 2022.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Acquired by Essity for $400M (2022)
  • 02Estimated $200M+ revenue at acquisition
  • 03Canadian DTC market leader

Notable for the theme detector

Knix's tech reflects the regulated-product + product-education needs of category-creator brands — heavy content + size-guide UX. Post-Essity-acquisition stack is interesting as a study in how DTC tech survives big-CPG ownership.

Theme identity

Theme name
May Colours - (US|2026.05.27) Release\/4.12.0
Version
v63313004568644105541779890768
Theme ID
147427229738
Homepage template
index

Shopify 2.0 readiness

Online Store 2.0

Yes

Sections rendered

8

Theme app extensions

0

Customisation + performance

How heavily Knix's storefront has been modified on top of the base theme.

Inline scripts

75

HTML size

1332 KB

TTFB

513 ms

CMP

OneTrust

What this theme + customisation reveals

Knix's storefront declares "May Colours - (US|2026.05.27) Release\/4.12.0" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.

75 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=knix.com preserved.

Open the live Theme Detector

See Knix's full storefront analysis

See all apps installed Audit Schema.org coverage Grade the llms.txt

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