App Stack DetectorIntimates

What Shopify apps does Knix use?

Across 7 categories, Knix is running 11 apps we can name plus 12 unidentified theme app extensions / App Proxy routes — 23 installed footprints total. Theme detected: May Colours - (US|2026.05.27) Release\/4.12.0.

23

apps + footprints detected

7 categories

Live result · refreshed 2026-05-29

knix.com
Screenshot of Knix's Shopify storefront

About Knix

Founded 2013 · CA

Joanna Griffiths founded Knix to solve the postpartum + period-leakage problem that mainstream underwear had ignored for decades. The brand built genuine category leadership in leakproof underwear before competitors (Thinx, Saalt, Modibodi) arrived. Acquired by Essity (the Swedish hygiene + health conglomerate) for $400M in 2022.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Acquired by Essity for $400M (2022)
  • 02Estimated $200M+ revenue at acquisition
  • 03Canadian DTC market leader

Notable for the app stack detector

Knix's tech reflects the regulated-product + product-education needs of category-creator brands — heavy content + size-guide UX. Post-Essity-acquisition stack is interesting as a study in how DTC tech survives big-CPG ownership.

Detected Shopify apps on Knix

Grouped by category. Confidence reflects how distinctively each app's signatures matched in the storefront HTML.

Helpdesk

1
  • Adaby Ada100%

Email + SMS

2
  • Attentiveby Attentive Mobile100%
  • Klaviyoby Klaviyo100%

Analytics

2
  • Northbeamby Northbeam100%
  • Hotjarby Hotjar40%

Reviews

3
  • Okendoby Okendo100%
  • Trustpilotby Trustpilot100%
  • Yotpoby Yotpo90%

Personalisation

1
  • Rebuy Personalisationby Rebuy100%

Mobile App

1
  • Shop Appby Shopify100%

Subscriptions

1
  • Shopify Subscriptionsby Shopify60%

What this stack reveals

Knix runs 11 signature-matched apps plus 12 unidentified theme app extensions / App Proxy routes — that's a brand with a deep enterprise stack where many apps inject without leaving a name-recognisable signature. Common in Shopify Plus tenants at this scale because checkout extensions + headless integrations don't always emit the CDN hosts that smaller installs do.

Cross-check with the Theme Detector to see what the underlying theme + customisation depth signals, or the Schema Audit to spot the typical rich-result gaps at this brand scale.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live App Stack Detector with ?url=knix.com preserved.

Open the live App Stack Detector