What Shopify apps does Knix use?
Across 7 categories, Knix is running 11 apps we can name plus 12 unidentified theme app extensions / App Proxy routes — 23 installed footprints total. Theme detected: May Colours - (US|2026.05.27) Release\/4.12.0.
apps + footprints detected
Live result · refreshed 2026-05-29
About Knix
Founded 2013 · CA
Joanna Griffiths founded Knix to solve the postpartum + period-leakage problem that mainstream underwear had ignored for decades. The brand built genuine category leadership in leakproof underwear before competitors (Thinx, Saalt, Modibodi) arrived. Acquired by Essity (the Swedish hygiene + health conglomerate) for $400M in 2022.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Acquired by Essity for $400M (2022)
- 02Estimated $200M+ revenue at acquisition
- 03Canadian DTC market leader
Notable for the app stack detector
Knix's tech reflects the regulated-product + product-education needs of category-creator brands — heavy content + size-guide UX. Post-Essity-acquisition stack is interesting as a study in how DTC tech survives big-CPG ownership.
Detected Shopify apps on Knix
Grouped by category. Confidence reflects how distinctively each app's signatures matched in the storefront HTML.
Helpdesk
1- Adaby Ada100%
Email + SMS
2- Attentiveby Attentive Mobile100%
- Klaviyoby Klaviyo100%
Analytics
2- Northbeamby Northbeam100%
- Hotjarby Hotjar40%
Reviews
3- Okendoby Okendo100%
- Trustpilotby Trustpilot100%
- Yotpoby Yotpo90%
Personalisation
1- Rebuy Personalisationby Rebuy100%
Mobile App
1- Shop Appby Shopify100%
Subscriptions
1- Shopify Subscriptionsby Shopify60%
What this stack reveals
Knix runs 11 signature-matched apps plus 12 unidentified theme app extensions / App Proxy routes — that's a brand with a deep enterprise stack where many apps inject without leaving a name-recognisable signature. Common in Shopify Plus tenants at this scale because checkout extensions + headless integrations don't always emit the CDN hosts that smaller installs do.
Cross-check with the Theme Detector to see what the underlying theme + customisation depth signals, or the Schema Audit to spot the typical rich-result gaps at this brand scale.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live App Stack Detector with ?url=knix.com preserved.
Open the live App Stack DetectorSee Knix's full storefront analysis
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Bombas
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MeUndies
Subscription underwear — early DTC pioneer that built monthly-print-drops into a recurring-revenue underwear business.
ThirdLove
Half-size bra brand — the technical-fit category bet that took on Victoria's Secret with data-driven sizing science.