Schema.org AuditIntimates

ThirdLove — Schema.org / JSON-LD audit

ThirdLove's storefront grades D (40/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.

D

Schema score · 40/100

26 checks evaluated

Live result · refreshed 2026-05-29

www.thirdlove.com
Screenshot of ThirdLove's Shopify storefront

About ThirdLove

Founded 2013 · US

Heidi Zak and Dave Spector founded ThirdLove with a half-cup-size patent — moving the category from standard A/B/C/D-only sizing into 80+ sizes. The brand's fit-finder quiz captured millions of sizing data points and effectively crowd-sourced category R&D. Famous for the open-letter ad criticising Victoria's Secret in 2018 that became a viral marketing case study.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Estimated $250M+ revenue range
  • 02$55M Series D (2019, L Catterton)
  • 03Founded on a patented half-cup-size technology
  • 0411M+ fit-finder quiz completions

Notable for the schema.org audit

ThirdLove's storefront is unusually data-rich because the fit-finder quiz drives most of the customer journey. The Schema + apps reflect that quiz-driven conversion architecture.

Per-page schema on ThirdLove

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    1 block

    Types: Organization

  • PDP

    1 block

    Types: ProductGroup

  • Collection

    1 block

    Types: OfferCatalog

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 8 of 8 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: Product.offers is setcritical

    Product is present but missing the "offers" field — required for Google Shopping eligibility.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • Homepage exposes at least 3 distinct schema typesrecommended

    1 type: Organization

What this Schema grade reveals

D-grade signals meaningful structural gaps in ThirdLove's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Breakdown: 1 PDP finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=www.thirdlove.com preserved.

Open the live Schema.org Audit

See ThirdLove's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

Other intimates stores