Schema.org AuditIntimates

Bombas — Schema.org / JSON-LD audit

Bombas's storefront grades D (58/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.

D

Schema score · 58/100

21 checks evaluated

Live result · refreshed 2026-05-29

bombas.com
Screenshot of Bombas's Shopify storefront

About Bombas

Founded 2013 · US

David Heath and Randy Goldberg co-founded Bombas after learning that socks are the most-requested clothing item at homeless shelters. The buy-one-give-one model was built into the brand from day one, not bolted on. Famously appeared on Shark Tank in 2014 with a $200K investment from Daymond John. Surpassed 100M sock donations as of 2024.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01$300M+ trailing revenue
  • 02100M+ sock donations (2024 cumulative)
  • 03Shark Tank investment ($200K from Daymond John, 2014)
  • 04B Corp certified

Notable for the schema.org audit

Bombas' tech stack is a clean Shopify Plus reference for sub-$300M brands. The cause-marketing donation tracking is often baked into custom theme code rather than apps — a useful pattern to spot.

Per-page schema on Bombas

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    0 blocks

    No JSON-LD detected on this page type.

  • PDP

    2 blocks

    Types: Product, BreadcrumbList

  • Collection

    0 blocks

    No JSON-LD detected on this page type.

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 7 of 7 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: Organization schema presentwarning

    Anchors brand identity for Google + AI engines. Required for the Organization knowledge-panel.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • Homepage exposes at least 3 distinct schema typesrecommended

    No JSON-LD blocks on the homepage at all — AI engines fall back to inference.

What this Schema grade reveals

D-grade signals meaningful structural gaps in Bombas's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Breakdown: 1 homepage finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=bombas.com preserved.

Open the live Schema.org Audit

See Bombas's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

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