What Shopify theme does Rothy's use?
Rothy's is running rothys\/production on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.
theme detected
Live result · refreshed 2026-05-29
About Rothy's
Founded 2012 · US
Roth Martin and Stephen Hawthornthwaite started Rothy's after Hawthornthwaite's wife asked why dressy flats had to come from petroleum. The brand built its own 3D-knitting facility in Dongguan, then expanded into bags — claiming to have diverted 175M+ recycled plastic bottles from oceans + landfills as of 2024. Alpargatas (Havaianas' parent) bought a 49% stake at a $1bn valuation in 2021.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 0149% sold to Alpargatas at $1bn valuation (2021)
- 02B Corp certified since 2018
- 03175M+ recycled plastic bottles repurposed (2024 disclosure)
- 04Direct ownership of Dongguan manufacturing facility
Notable for the theme detector
Rothy's has been a Shopify Plus tenant since 2017 and is publicly cited in Shopify's enterprise case-study library. The PDP product-customisation flow is one of the more sophisticated examples of in-storefront product configurator work on Plus.
Theme identity
- Theme name
- rothys\/production
- Theme ID
- 139501830238
- Homepage template
- index
Shopify 2.0 readiness
Online Store 2.0
Yes
Sections rendered
14
Theme app extensions
0
Customisation + performance
How heavily Rothy's's storefront has been modified on top of the base theme.
Inline scripts
151
HTML size
1122 KB
TTFB
254 ms
CMP
OneTrust
What this theme + customisation reveals
Rothy's's storefront declares "rothys\/production" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.
The 14-section homepage is dense — most stores use 6-10 sections. Heavy section count usually means a content-led merchandising strategy. 151 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years. 254ms TTFB is fast — Shopify Plus + deliberate cache warming is doing its job.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=rothys.com preserved.
Open the live Theme DetectorSee Rothy's's full storefront analysis