Rothy's — Schema.org / JSON-LD audit
Rothy's's storefront grades A (93/100) across homepage, PDP, collection and blog. No critical or warning findings.
Schema score · 93/100
Live result · refreshed 2026-05-29
About Rothy's
Founded 2012 · US
Roth Martin and Stephen Hawthornthwaite started Rothy's after Hawthornthwaite's wife asked why dressy flats had to come from petroleum. The brand built its own 3D-knitting facility in Dongguan, then expanded into bags — claiming to have diverted 175M+ recycled plastic bottles from oceans + landfills as of 2024. Alpargatas (Havaianas' parent) bought a 49% stake at a $1bn valuation in 2021.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 0149% sold to Alpargatas at $1bn valuation (2021)
- 02B Corp certified since 2018
- 03175M+ recycled plastic bottles repurposed (2024 disclosure)
- 04Direct ownership of Dongguan manufacturing facility
Notable for the schema.org audit
Rothy's has been a Shopify Plus tenant since 2017 and is publicly cited in Shopify's enterprise case-study library. The PDP product-customisation flow is one of the more sophisticated examples of in-storefront product configurator work on Plus.
Per-page schema on Rothy's
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
2 blocksTypes: Organization, WebSite
PDP
0 blocksNo JSON-LD detected on this page type.
Collection
0 blocksNo JSON-LD detected on this page type.
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 2 of 2 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Homepage exposes at least 3 distinct schema typesrecommended
2 types: Organization, WebSite
What this Schema grade reveals
A-grade Schema coverage at Rothy's's scale is unusual — most Plus tenants are at B / C grade because rich-result completeness gets de-prioritised against feature work. The fact that Rothy's is here suggests either (a) the agency / in-house team prioritised structured data deliberately, or (b) the apps emitting Schema on this storefront are well-configured + non-overlapping.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=rothys.com preserved.
Open the live Schema.org AuditSee Rothy's's full storefront analysis