What Shopify theme does Allbirds use?
Allbirds is running rc-cm-2026-05-27_23-15 Update on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.
theme detected
Live result · refreshed 2026-05-29
About Allbirds
Founded 2016 · US
Tim Brown (former New Zealand football pro) and Joey Zwillinger built Allbirds around merino wool as a premium sneaker material, then expanded into sugar-cane-derived sole materials. The brand IPO'd in November 2021 at a $4bn valuation but has since contracted significantly as the sustainability narrative competed with broader competition from Nike + adidas. Still one of the most thoroughly-studied DTC footwear launches.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01IPO'd November 2021 (peak ~$4bn market cap)
- 02$229M revenue (FY2022)
- 03Public on NASDAQ (BIRD)
- 04~340 employees
Notable for the theme detector
Allbirds is publicly on Shopify Plus and is frequently profiled in Shopify-platform case studies. The storefront uses ProductGroup schema (not Product) — a useful real-world reference for stores selling variant-heavy product catalogues.
Theme identity
- Theme name
- rc-cm-2026-05-27_23-15 Update
- Theme ID
- 129919058000
Shopify 2.0 readiness
Online Store 2.0
Yes
Sections rendered
6
Theme app extensions
0
Customisation + performance
How heavily Allbirds's storefront has been modified on top of the base theme.
Inline scripts
40
HTML size
1001 KB
TTFB
584 ms
CMP
OneTrust
What this theme + customisation reveals
Allbirds's storefront declares "rc-cm-2026-05-27_23-15 Update" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.
The 6-section homepage is sparse — typical of brands that prioritise single-product storytelling over deep merchandising. 40 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=allbirds.com preserved.
Open the live Theme DetectorSee Allbirds's full storefront analysis