What Shopify theme does Ro use?

Zach Reitano and Saman Rahmanian launched Ro (originally Roman) the same year as Hims with a similar thesis — direct telehealth for taboo conditions. Ro expanded faster into weight-management (acquiring Modern Fertility + Workpath) and now operates as a multi-vertical telehealth platform. Hit $7bn valuation in 2022 before the broader telehealth correction.

What this theme + customisation reveals

Ro's theme couldn't be matched to any known commercial or stock theme. For a brand at this scale, that almost always means a fully-custom in-house build — typical when the engineering team is large enough to maintain its own theme rather than starting from Dawn. The customisation signals (section count, inline script density, blocking stylesheets) tell you how heavy that custom layer is.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.