Theme DetectorHealth + Supplements

What Shopify theme does Ro use?

Ro is a health + supplements brand whose Shopify theme architecture and customisation depth this page surfaces — refresh below for a live read.

2017

founded

Brand profile · refreshed 2026-07-14

ro.co
Screenshot of Ro's Shopify storefront

About Ro

Founded 2017 · US

Zach Reitano and Saman Rahmanian launched Ro (originally Roman) the same year as Hims with a similar thesis — direct telehealth for taboo conditions. Ro expanded faster into weight-management (acquiring Modern Fertility + Workpath) and now operates as a multi-vertical telehealth platform. Hit $7bn valuation in 2022 before the broader telehealth correction.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01$7bn valuation (Series D 2022)
  • 02Acquired Workpath (2021), Modern Fertility (2021)
  • 03Operates pharmacy + telehealth + fulfilment in-house

Notable for the theme detector

Ro's technical sophistication is meaningful — the storefront integrates pharmacy logistics + telehealth + fulfilment in a way few DTC brands need. Useful as a reference for any commerce brand approaching healthcare-adjacent workflows.

What this theme + customisation reveals

Live data wasn't available at the last build of this page. The pattern we'd expect from a health + supplements brand at this scale is either Dawn (or a heavily-customised Dawn fork), or a Plus-tier commercial theme like Impulse / Prestige / Empire / Motion if the brand has invested in commercial-theme territory. Use the "Open the live Theme Detector" link below for an instant fresh probe.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=ro.co preserved.

Open the live Theme Detector

See Ro's full storefront analysis

See all apps installed Audit Schema.org coverage Grade the llms.txt

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