Theme DetectorHealth + Supplements

What Shopify theme does Hims use?

Hims is a health + supplements brand whose Shopify theme architecture and customisation depth this page surfaces — refresh below for a live read.

2017

founded

Brand profile · refreshed 2026-05-29

www.hims.com
Screenshot of Hims's Shopify storefront

About Hims

Founded 2017 · US

Andrew Dudum (Atomic Ventures) launched Hims to make men's health conditions — ED, hair loss, anxiety — approachable to discuss + treat without traditional insurance + doctor visits. The brand IPO'd via SPAC at $1.6bn valuation in 2021, expanded into Hers (women) and Hims Mental Health. Reported its first profitable quarter in Q3 2022.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01IPO'd via SPAC at $1.6bn (2021)
  • 02$1.5bn revenue (FY2024)
  • 03Public on NYSE (HIMS)
  • 04Operates Hims, Hers, and Hims Mental Health

Notable for the theme detector

Hims' storefront has unusual structure because it bridges ecommerce + healthcare workflows — prescription routing, telehealth booking, recurring fulfilment. The Schema + app stack reflects compliance + medical-content requirements not typical DTC.

What this theme + customisation reveals

Live data wasn't available at the last build of this page. The pattern we'd expect from a health + supplements brand at this scale is either Dawn (or a heavily-customised Dawn fork), or a Plus-tier commercial theme like Impulse / Prestige / Empire / Motion if the brand has invested in commercial-theme territory. Use the "Open the live Theme Detector" link below for an instant fresh probe.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=www.hims.com preserved.

Open the live Theme Detector

See Hims's full storefront analysis

See all apps installed Audit Schema.org coverage Grade the llms.txt

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