Schema.org AuditHealth + Supplements

Ro — Schema.org / JSON-LD audit

Ro's storefront grades C (64/100) across homepage, PDP, collection and blog. No critical or warning findings.

C

Schema score · 64/100

24 checks evaluated

Live result · refreshed 2026-05-29

ro.co
Screenshot of Ro's Shopify storefront

About Ro

Founded 2017 · US

Zach Reitano and Saman Rahmanian launched Ro (originally Roman) the same year as Hims with a similar thesis — direct telehealth for taboo conditions. Ro expanded faster into weight-management (acquiring Modern Fertility + Workpath) and now operates as a multi-vertical telehealth platform. Hit $7bn valuation in 2022 before the broader telehealth correction.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01$7bn valuation (Series D 2022)
  • 02Acquired Workpath (2021), Modern Fertility (2021)
  • 03Operates pharmacy + telehealth + fulfilment in-house

Notable for the schema.org audit

Ro's technical sophistication is meaningful — the storefront integrates pharmacy logistics + telehealth + fulfilment in a way few DTC brands need. Useful as a reference for any commerce brand approaching healthcare-adjacent workflows.

Per-page schema on Ro

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    1 block

    Types: Organization

  • PDP

    2 blocks

    Types: Product, Organization

  • Collection

    0 blocks

    No JSON-LD detected on this page type.

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 6 of 6 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: Organization.logo is setrecommended

    Organization is present but missing the "logo" field — required for spec conformance.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • Homepage exposes at least 3 distinct schema typesrecommended

    1 type: Organization

What this Schema grade reveals

C-grade signals meaningful structural gaps in Ro's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=ro.co preserved.

Open the live Schema.org Audit

See Ro's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

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