What Shopify theme does AG1 (Athletic Greens) use?
AG1 (Athletic Greens) is a health + supplements brand whose Shopify theme architecture and customisation depth this page surfaces — refresh below for a live read.
founded
Brand profile · refreshed 2026-05-29
About AG1 (Athletic Greens)
Founded 2010 · US
Chris Ashenden founded AG1 (then Athletic Greens) after years of trying to consolidate his own supplement stack into a single morning drink. The brand's genius is product simplicity — they sell exactly one SKU. By the early 2020s the podcast-partnership engine reached industrial scale: Tim Ferriss, Joe Rogan, Lex Fridman, Huberman Lab and 1000+ smaller shows all ran AG1 codes simultaneously. Hit $1bn valuation in 2022.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01$1.2bn revenue (2023)
- 02$1.2bn valuation (Series D 2022)
- 031000+ active podcast partnerships
- 04Subscriber base in eight figures
Notable for the theme detector
AG1's tech stack is famously sophisticated around subscription LTV + referral attribution — they were early adopters of Recharge's analytics suite and frequently profiled at Recharge Charge conferences. Watch the App Stack output for subscription + attribution density.
What this theme + customisation reveals
Live data wasn't available at the last build of this page. The pattern we'd expect from a health + supplements brand at this scale is either Dawn (or a heavily-customised Dawn fork), or a Plus-tier commercial theme like Impulse / Prestige / Empire / Motion if the brand has invested in commercial-theme territory. Use the "Open the live Theme Detector" link below for an instant fresh probe.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=drinkag1.com preserved.
Open the live Theme DetectorSee AG1 (Athletic Greens)'s full storefront analysis
Other health + supplements stores
Hims
Mens telehealth + Rx — public on NYSE, demonstrated that DTC + prescription pharmacy could scale into mainstream health.
Ro
Telehealth platform spanning ED, hair loss, weight loss — multi-billion-dollar valuation built on the same Hims-style playbook.
Hubble Contacts
Subscription daily contact lenses — pioneered the recurring-revenue eyewear category at sub-$50 monthly price points.