What Shopify theme does Native use?

Moiz Ali launched Native after struggling to find an aluminium-free deodorant that actually worked. The brand was bootstrapped to $50M revenue in two years, then sold to Procter & Gamble in 2017 for $100M — at the time the fastest DTC exit on record. Native expanded into bodywash, shampoo, toothpaste under P&G ownership and remains profitable.

What this theme + customisation reveals

Native runs Dawn by Shopify — that the underlying signatures match our database confidently means the brand kept the original CSS class structure intact rather than stripping it during customisation. A commercial-theme baseline is unusual for a brand at Native's scale; most enterprise Shopify Plus tenants either run Dawn (which they fork freely) or commission fully-custom themes. The commercial-theme decision usually signals a brand that prioritises off-the-shelf maturity over bespoke engineering.

The 5-section homepage is sparse — typical of brands that prioritise single-product storytelling over deep merchandising. 59 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.