Native — Schema.org / JSON-LD audit
Native is a beauty + grooming brand whose Schema.org and JSON-LD coverage across homepage, PDP, collection and blog this page surfaces. Refresh below for a live read.
Founded
Brand profile · refreshed 2026-05-29
About Native
Founded 2015 · US
Moiz Ali launched Native after struggling to find an aluminium-free deodorant that actually worked. The brand was bootstrapped to $50M revenue in two years, then sold to Procter & Gamble in 2017 for $100M — at the time the fastest DTC exit on record. Native expanded into bodywash, shampoo, toothpaste under P&G ownership and remains profitable.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Sold to P&G for $100M (2017)
- 02~$50M revenue at exit (2-year-old company)
- 03Now part of P&G personal-care portfolio
Notable for the schema.org audit
Post-P&G acquisition, Native's stack is interesting because it's a DTC-native brand inside a CPG conglomerate's tech ecosystem. The storefront still feels Shopify-native rather than enterprise-grafted.
What this Schema grade reveals
Live data wasn't available at the last build of this page. Typical Schema patterns at Native's scale are reasonable Product schema on PDPs (the apps + theme usually emit it), partial Organization + WebSite schema on the homepage, and uneven Collection / Blog coverage — which is where most large DTC brands actually lose rich-result eligibility. Use the "Open the live Schema.org Audit" link below for an instant fresh probe.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=www.nativecos.com preserved.
Open the live Schema.org AuditSee Native's full storefront analysis
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