Schema.org AuditBeauty + Grooming

Native — Schema.org / JSON-LD audit

Native's storefront grades D (59/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.

D

Schema score · 59/100

20 checks evaluated

Live result · refreshed 2026-06-06

www.nativecos.com
Screenshot of Native's Shopify storefront

About Native

Founded 2015 · US

Moiz Ali launched Native after struggling to find an aluminium-free deodorant that actually worked. The brand was bootstrapped to $50M revenue in two years, then sold to Procter & Gamble in 2017 for $100M — at the time the fastest DTC exit on record. Native expanded into bodywash, shampoo, toothpaste under P&G ownership and remains profitable.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Sold to P&G for $100M (2017)
  • 02~$50M revenue at exit (2-year-old company)
  • 03Now part of P&G personal-care portfolio

Notable for the schema.org audit

Post-P&G acquisition, Native's stack is interesting because it's a DTC-native brand inside a CPG conglomerate's tech ecosystem. The storefront still feels Shopify-native rather than enterprise-grafted.

Per-page schema on Native

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    0 blocks

    No JSON-LD detected on this page type.

  • PDP

    2 blocks

    Types: HowTo, Product

  • Collection

    1 block

    Types: BreadcrumbList

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 7 of 7 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: Organization schema presentwarning

    Anchors brand identity for Google + AI engines. Required for the Organization knowledge-panel.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • Homepage exposes at least 3 distinct schema typesrecommended

    No JSON-LD blocks on the homepage at all — AI engines fall back to inference.

What this Schema grade reveals

D-grade signals meaningful structural gaps in Native's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Breakdown: 1 homepage finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=www.nativecos.com preserved.

Open the live Schema.org Audit

See Native's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

Other beauty + grooming stores