What Shopify theme does Béis use?
Béis is running Dawn by Shopify on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.
commercial theme
Live result · refreshed 2026-05-29
About Béis
Founded 2018 · US
Shay Mitchell (the Pretty Little Liars actor) launched Béis in 2018 specifically to address what she felt was missing in the celebrity-DTC space: a brand actually designed around the founder's use case rather than badge-engineered. The brand grew quickly in the under-$200 luggage segment and is now a credible competitor to Away in the carry-on space. Acquired a controlling stake by Bahari Capital (2023).
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Estimated $100M+ revenue range
- 02Bahari Capital controlling-stake investment (2023)
- 03Founded by actor Shay Mitchell (Pretty Little Liars)
Notable for the theme detector
Béis is a useful example of celebrity-founded DTC that survived the "celebrity brand" tag — the storefront design + tech depth is industry-typical Shopify Plus rather than personality-driven micro-brand.
Theme identity
- Theme name
- Dawn
- Vendor
- Shopify
- Theme ID
- 127666978952
Shopify 2.0 readiness
Online Store 2.0
Yes
Sections rendered
9
Theme app extensions
0
Customisation + performance
How heavily Béis's storefront has been modified on top of the base theme.
Inline scripts
76
HTML size
332 KB
TTFB
292 ms
CMP
None
What this theme + customisation reveals
Béis runs Dawn by Shopify — that the underlying signatures match our database confidently means the brand kept the original CSS class structure intact rather than stripping it during customisation. A commercial-theme baseline is unusual for a brand at Béis's scale; most enterprise Shopify Plus tenants either run Dawn (which they fork freely) or commission fully-custom themes. The commercial-theme decision usually signals a brand that prioritises off-the-shelf maturity over bespoke engineering.
76 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years. 292ms TTFB is fast — Shopify Plus + deliberate cache warming is doing its job.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=beistravel.com preserved.
Open the live Theme DetectorSee Béis's full storefront analysis