Béis — Schema.org / JSON-LD audit
Béis's storefront grades D (57/100) across homepage, PDP, collection and blog. 2 findings flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.
Schema score · 57/100
Live result · refreshed 2026-05-29
About Béis
Founded 2018 · US
Shay Mitchell (the Pretty Little Liars actor) launched Béis in 2018 specifically to address what she felt was missing in the celebrity-DTC space: a brand actually designed around the founder's use case rather than badge-engineered. The brand grew quickly in the under-$200 luggage segment and is now a credible competitor to Away in the carry-on space. Acquired a controlling stake by Bahari Capital (2023).
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Estimated $100M+ revenue range
- 02Bahari Capital controlling-stake investment (2023)
- 03Founded by actor Shay Mitchell (Pretty Little Liars)
Notable for the schema.org audit
Béis is a useful example of celebrity-founded DTC that survived the "celebrity brand" tag — the storefront design + tech depth is industry-typical Shopify Plus rather than personality-driven micro-brand.
Per-page schema on Béis
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
4 blocksTypes: Organization, WebSite
PDP
4 blocksTypes: Product, BreadcrumbList, Organization
Collection
2 blocksTypes: CollectionPage, Organization
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 7 of 7 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Homepage: Organization.logo is setrecommended
Organization is present but missing the "logo" field — required for spec conformance.
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Collection: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Collection: ItemList.itemListElement is setwarning
ItemList is present but missing the "itemListElement" field — required for spec conformance.
- PDP: AggregateRating schema presentrecommended
Star ratings in search listings — drives CTR more than any other rich result.
- PDP: only one Product schema on the pagewarning
2 separate Product schemas detected. Common when two apps both emit it (Loox + Judge.me, or a reviews app + the theme).
- Homepage exposes at least 3 distinct schema typesrecommended
2 types: Organization, WebSite
What this Schema grade reveals
D-grade signals meaningful structural gaps in Béis's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.
Breakdown: 1 PDP finding, 1 collection finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=beistravel.com preserved.
Open the live Schema.org AuditSee Béis's full storefront analysis