What Shopify theme does CALPAK use?
CALPAK is running [Oct 9] Attentive Script Update (v121801587644037793171791563233) on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.
theme detected
Live result · refreshed 2026-10-12
About CALPAK
Founded 1989 · US
CALPAK was founded in 1989 as a traditional luggage wholesale brand and stayed quiet for two decades before being acquired by founder family members in 2013. The brand rebuilt around a DTC + Instagram-aesthetic playbook, becoming one of the more visually-distinctive mid-tier luggage brands. Notable for the rare combo of millennial-Instagram aesthetic + actual 35+ years of manufacturing.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Estimated $80-120M revenue range
- 02Family-owned since 1989, rebooted DTC ~2013
- 03Mass-market presence in Nordstrom + Target
Notable for the theme detector
CALPAK's storefront reflects a brand transitioned from B2B/wholesale into modern DTC over a 10-year window — the app + tech inventory tells the story of that transition.
Theme identity
- Theme name
- [Oct 9] Attentive Script Update
- Version
- v121801587644037793171791563233
- Theme ID
- 131460431930
Shopify 2.0 readiness
Online Store 2.0
Yes
Sections rendered
2
Theme app extensions
1
Customisation + performance
How heavily CALPAK's storefront has been modified on top of the base theme.
Inline scripts
44
HTML size
639 KB
TTFB
1326 ms
CMP
OneTrust
What this theme + customisation reveals
CALPAK's storefront declares "[Oct 9] Attentive Script Update" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.
The 2-section homepage is sparse — typical of brands that prioritise single-product storytelling over deep merchandising. 44 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=www.calpaktravel.com preserved.
Open the live Theme DetectorSee CALPAK's full storefront analysis