What Shopify apps does Béis use?
Across 11 categories, Béis is running 18 apps we can name plus 26 unidentified theme app extensions / App Proxy routes — 44 installed footprints total. Theme detected: Beis\/production.
apps + footprints detected
Live result · refreshed 2026-05-29
About Béis
Founded 2018 · US
Shay Mitchell (the Pretty Little Liars actor) launched Béis in 2018 specifically to address what she felt was missing in the celebrity-DTC space: a brand actually designed around the founder's use case rather than badge-engineered. The brand grew quickly in the under-$200 luggage segment and is now a credible competitor to Away in the carry-on space. Acquired a controlling stake by Bahari Capital (2023).
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Estimated $100M+ revenue range
- 02Bahari Capital controlling-stake investment (2023)
- 03Founded by actor Shay Mitchell (Pretty Little Liars)
Notable for the app stack detector
Béis is a useful example of celebrity-founded DTC that survived the "celebrity brand" tag — the storefront design + tech depth is industry-typical Shopify Plus rather than personality-driven micro-brand.
Detected Shopify apps on Béis
Grouped by category. Confidence reflects how distinctively each app's signatures matched in the storefront HTML.
Email + SMS
2- Attentiveby Attentive Mobile100%
- Klaviyoby Klaviyo100%
Popups + Onsite
1- Consentmo GDPRby Consentmo100%
Helpdesk
1- Gorgiasby Gorgias100%
Loyalty
2- LoyaltyLionby LoyaltyLion100%
- Rise.aiby Rise.ai100%
Returns
1- Narvarby Narvar100%
Personalisation
5- Nostoby Nosto100%
- Swym Wishlist Plusby Swym100%
- Tolstoyby Tolstoy100%
- Wishlist Plusby Swym80%
- Rebuy Personalisationby Rebuy60%
Shipping
1- Routeby Route100%
Mobile App
2- Shop Appby Shopify100%
- Tapcartby Tapcart100%
Reviews
1- Yotpoby Yotpo90%
Subscriptions
1- Shopify Subscriptionsby Shopify60%
Analytics
1- Hotjarby Hotjar40%
What this stack reveals
Béis runs 18 signature-matched apps plus 26 unidentified theme app extensions / App Proxy routes — that's a brand with a deep enterprise stack where many apps inject without leaving a name-recognisable signature. Common in Shopify Plus tenants at this scale because checkout extensions + headless integrations don't always emit the CDN hosts that smaller installs do.
Cross-check with the Theme Detector to see what the underlying theme + customisation depth signals, or the Schema Audit to spot the typical rich-result gaps at this brand scale.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live App Stack Detector with ?url=beistravel.com preserved.
Open the live App Stack DetectorSee Béis's full storefront analysis