AG1 (Athletic Greens) — Schema.org / JSON-LD audit
AG1 (Athletic Greens) is a health + supplements brand whose Schema.org and JSON-LD coverage across homepage, PDP, collection and blog this page surfaces. Refresh below for a live read.
Founded
Brand profile · refreshed 2026-05-29
About AG1 (Athletic Greens)
Founded 2010 · US
Chris Ashenden founded AG1 (then Athletic Greens) after years of trying to consolidate his own supplement stack into a single morning drink. The brand's genius is product simplicity — they sell exactly one SKU. By the early 2020s the podcast-partnership engine reached industrial scale: Tim Ferriss, Joe Rogan, Lex Fridman, Huberman Lab and 1000+ smaller shows all ran AG1 codes simultaneously. Hit $1bn valuation in 2022.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01$1.2bn revenue (2023)
- 02$1.2bn valuation (Series D 2022)
- 031000+ active podcast partnerships
- 04Subscriber base in eight figures
Notable for the schema.org audit
AG1's tech stack is famously sophisticated around subscription LTV + referral attribution — they were early adopters of Recharge's analytics suite and frequently profiled at Recharge Charge conferences. Watch the App Stack output for subscription + attribution density.
What this Schema grade reveals
Live data wasn't available at the last build of this page. Typical Schema patterns at AG1 (Athletic Greens)'s scale are reasonable Product schema on PDPs (the apps + theme usually emit it), partial Organization + WebSite schema on the homepage, and uneven Collection / Blog coverage — which is where most large DTC brands actually lose rich-result eligibility. Use the "Open the live Schema.org Audit" link below for an instant fresh probe.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=drinkag1.com preserved.
Open the live Schema.org AuditSee AG1 (Athletic Greens)'s full storefront analysis
Other health + supplements stores
Hims
Mens telehealth + Rx — public on NYSE, demonstrated that DTC + prescription pharmacy could scale into mainstream health.
Ro
Telehealth platform spanning ED, hair loss, weight loss — multi-billion-dollar valuation built on the same Hims-style playbook.
Hubble Contacts
Subscription daily contact lenses — pioneered the recurring-revenue eyewear category at sub-$50 monthly price points.