Schema.org AuditApparel + Active

UNTUCKit — Schema.org / JSON-LD audit

UNTUCKit's storefront grades A (93/100) across homepage, PDP, collection and blog. No critical or warning findings.

A

Schema score · 93/100

11 checks evaluated

Live result · refreshed 2026-05-29

untuckit.com
Screenshot of UNTUCKit's Shopify storefront

About UNTUCKit

Founded 2011 · US

Aaron Sanandres and Chris Riccobono spent five years iterating on the proportions of a shirt that looks intentionally untucked rather than sloppy. UNTUCKit was one of the first DTC brands to add a meaningful physical-retail footprint, eventually crossing 90+ stores — proving the omnichannel thesis years before "DTC retail" became the standard playbook.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01$200M+ annual revenue range (latest disclosures)
  • 0290+ physical retail stores across the US
  • 03500+ employees
  • 04KKR-backed (2017 growth investment)

Notable for the schema.org audit

A long-running Shopify Plus reference — UNTUCKit's tech-and-merchandising operation is frequently cited at NRF + Shoptalk for its size-recommendation engine and POS integration. The integration between online + brick-and-mortar inventory is real.

Per-page schema on UNTUCKit

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    3 blocks

    Types: WebSite, WebPage, Organization

  • PDP

    0 blocks

    No JSON-LD detected on this page type.

  • Collection

    3 blocks

    Types: WebPage, Organization, BreadcrumbList

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 2 of 2 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

What this Schema grade reveals

A-grade Schema coverage at UNTUCKit's scale is unusual — most Plus tenants are at B / C grade because rich-result completeness gets de-prioritised against feature work. The fact that UNTUCKit is here suggests either (a) the agency / in-house team prioritised structured data deliberately, or (b) the apps emitting Schema on this storefront are well-configured + non-overlapping.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=untuckit.com preserved.

Open the live Schema.org Audit

See UNTUCKit's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

Other apparel + active stores