Gymshark — Schema.org / JSON-LD audit
Gymshark's storefront grades B (79/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.
Schema score · 79/100
Live result · refreshed 2026-05-29
About Gymshark
Founded 2012 · GB
Ben Francis started Gymshark in his parents' garage in Birmingham at age 19, screen-printing the first products himself. By 2020 he was the UK's youngest self-made billionaire on paper after General Atlantic bought a minority stake at a £1.0bn valuation. The brand built its early following almost entirely through fitness-creator partnerships before such partnerships were called influencer marketing.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01£600M+ trailing revenue (FY2023)
- 02Valued at £1.0bn (2020, General Atlantic minority stake)
- 03900+ employees
- 04Customers in 230+ countries
Notable for the schema.org audit
Gymshark is one of Shopify Plus's most public enterprise success stories — Tobi Lütke himself cites it in keynote talks. The brand publicly stuck with Shopify through its scale-up phase rather than going custom.
Per-page schema on Gymshark
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
0 blocksNo JSON-LD detected on this page type.
PDP
0 blocksNo JSON-LD detected on this page type.
Collection
0 blocksNo JSON-LD detected on this page type.
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 4 of 4 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Homepage: Organization schema presentwarning
Anchors brand identity for Google + AI engines. Required for the Organization knowledge-panel.
- Homepage: WebSite schema presentrecommended
Carries the SearchAction that powers Google sitelinks searchbox.
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Homepage exposes at least 3 distinct schema typesrecommended
No JSON-LD blocks on the homepage at all — AI engines fall back to inference.
What this Schema grade reveals
B-grade is the modal grade for Shopify Plus brands at Gymshark's scale — the core types (Organization, Product, BreadcrumbList) are present but optional rich-result fields (GTIN, brand, AggregateRating) typically get dropped. The fix path is usually a single Liquid edit per missing field rather than installing more apps.
Breakdown: 1 homepage finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=gymshark.com preserved.
Open the live Schema.org AuditSee Gymshark's full storefront analysis
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