Schema.org AuditApparel + Active

Vuori — Schema.org / JSON-LD audit

Vuori's storefront grades B (78/100) across homepage, PDP, collection and blog. No critical or warning findings.

B

Schema score · 78/100

23 checks evaluated

Live result · refreshed 2026-05-29

vuoriclothing.com
Screenshot of Vuori's Shopify storefront

About Vuori

Founded 2015 · US

Joe Kudla bootstrapped Vuori in Encinitas with the thesis that the active-lifestyle apparel category was under-served by traditional sportswear giants. The brand built around lifestyle-fit-for-yoga product DNA before pivoting into a broader athleisure positioning. SoftBank Vision Fund led a $400M secondary at a $4bn valuation in 2021.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Valued at $4bn (SoftBank Vision Fund, 2021)
  • 02$400M+ trailing revenue (2022)
  • 03$45M Series A (2019)
  • 04~60 physical retail stores

Notable for the schema.org audit

Vuori scaled from $50M to $400M+ revenue while still on Shopify Plus — frequently cited at Shopify Unite as proof that Plus scales to nine-figure DTC. Their PDP UX is heavily customised but the platform underneath stayed Plus.

Per-page schema on Vuori

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    2 blocks

    Types: WebSite, Organization

  • PDP

    2 blocks

    Types: ProductGroup, BreadcrumbList

  • Collection

    1 block

    Types: BreadcrumbList

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 4 of 4 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • Homepage exposes at least 3 distinct schema typesrecommended

    2 types: WebSite, Organization

What this Schema grade reveals

B-grade is the modal grade for Shopify Plus brands at Vuori's scale — the core types (Organization, Product, BreadcrumbList) are present but optional rich-result fields (GTIN, brand, AggregateRating) typically get dropped. The fix path is usually a single Liquid edit per missing field rather than installing more apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=vuoriclothing.com preserved.

Open the live Schema.org Audit

See Vuori's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

Other apparel + active stores