Schema.org AuditApparel + Active

Outdoor Voices — Schema.org / JSON-LD audit

Outdoor Voices's storefront grades A (92/100) across homepage, PDP, collection and blog. No critical or warning findings.

A

Schema score · 92/100

11 checks evaluated

Live result · refreshed 2026-05-29

outdoorvoices.com
Screenshot of Outdoor Voices's Shopify storefront

About Outdoor Voices

Founded 2014 · US

Tyler Haney built Outdoor Voices around a deliberately-vague slogan — "Doing Things" — which became a cultural shorthand for the rise of leisure-fitness culture in the late 2010s. The brand had a high-profile fall from grace in 2020 with public layoffs and Haney's departure, then was acquired by Consortium Brand Partners in 2024. Its early playbook is still cited as one of the strongest brand-led DTC launches of the 2010s.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Acquired by Consortium Brand Partners (2024)
  • 02Peak valuation ~$110M (2018)
  • 03Founder Tyler Haney departed 2020

Notable for the schema.org audit

OV was one of the earlier large-scale Shopify Plus tenants in the apparel category. The stack post-acquisition is being rebuilt — a useful before/after snapshot for anyone tracking DTC restructuring patterns.

Per-page schema on Outdoor Voices

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    2 blocks

    Types: Website, Organization

  • PDP

    0 blocks

    No JSON-LD detected on this page type.

  • Collection

    0 blocks

    No JSON-LD detected on this page type.

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 2 of 2 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Homepage exposes at least 3 distinct schema typesrecommended

    2 types: Website, Organization

What this Schema grade reveals

A-grade Schema coverage at Outdoor Voices's scale is unusual — most Plus tenants are at B / C grade because rich-result completeness gets de-prioritised against feature work. The fact that Outdoor Voices is here suggests either (a) the agency / in-house team prioritised structured data deliberately, or (b) the apps emitting Schema on this storefront are well-configured + non-overlapping.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=outdoorvoices.com preserved.

Open the live Schema.org Audit

See Outdoor Voices's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

Other apparel + active stores