What Shopify theme does Outdoor Voices use?

Tyler Haney built Outdoor Voices around a deliberately-vague slogan — "Doing Things" — which became a cultural shorthand for the rise of leisure-fitness culture in the late 2010s. The brand had a high-profile fall from grace in 2020 with public layoffs and Haney's departure, then was acquired by Consortium Brand Partners in 2024. Its early playbook is still cited as one of the strongest brand-led DTC launches of the 2010s.

What this theme + customisation reveals

Outdoor Voices's storefront declares "Activity Nav_OV Hike V2_Kindred x Kate_3.18.26_ov" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.

47 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years. 395ms TTFB is fast — Shopify Plus + deliberate cache warming is doing its job.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.