Glossier — Schema.org / JSON-LD audit
Glossier's storefront grades D (53/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.
Schema score · 53/100
Live result · refreshed 2026-06-05
About Glossier
Founded 2014 · US
Emily Weiss launched Glossier out of Into The Gloss, the beauty blog she'd built into a community of obsessive readers. The brand's genius was treating customers as collaborators — most of the early product line was directly briefed by reader feedback. After hitting $1.2bn valuation in 2021 the brand had to refocus on profitability, leading to layoffs + the closure of Glossier Play in 2022. Still a category-defining brand voice.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01$1.2bn valuation (Series E 2021)
- 02Estimated $250M+ revenue (latest reports)
- 03Founder Emily Weiss stepped down as CEO 2022
- 04B Corp certified
Notable for the schema.org audit
Glossier's in-house engineering team is meaningful — the storefront has a level of custom UX (especially the PDP swatch logic) that exceeds typical Shopify Plus customisation. They're one of the few Plus tenants where the platform constraint feels deliberately invisible.
Per-page schema on Glossier
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
0 blocksNo JSON-LD detected on this page type.
PDP
1 blockTypes: Product
Collection
0 blocksNo JSON-LD detected on this page type.
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 8 of 8 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Homepage: Organization schema presentwarning
Anchors brand identity for Google + AI engines. Required for the Organization knowledge-panel.
- Homepage: WebSite schema presentrecommended
Carries the SearchAction that powers Google sitelinks searchbox.
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- PDP: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Collection: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Collection: ItemList schema presentrecommended
Helps search engines understand collection-page contents as a structured product list.
- PDP: AggregateRating schema presentrecommended
Star ratings in search listings — drives CTR more than any other rich result.
- Homepage exposes at least 3 distinct schema typesrecommended
No JSON-LD blocks on the homepage at all — AI engines fall back to inference.
What this Schema grade reveals
D-grade signals meaningful structural gaps in Glossier's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.
Breakdown: 1 homepage finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=glossier.com preserved.
Open the live Schema.org AuditSee Glossier's full storefront analysis