Floyd Home — Schema.org / JSON-LD audit
Floyd Home's storefront grades D (57/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.
Schema score · 57/100
Live result · refreshed 2026-05-29
About Floyd Home
Founded 2014 · US
Kyle Hoff and Alex O'Dell launched Floyd in Detroit specifically to make American-made furniture survive the realities of small-apartment city living. The brand's "Floyd Leg" — a simple steel leg you could attach to any tabletop — was its launch product. Floyd is one of the more design-led furniture brands in the DTC era and Acquired by Joybird (La-Z-Boy) in 2024.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Acquired by Joybird (La-Z-Boy) (2024)
- 02Estimated $30-50M revenue range at acquisition
- 03Detroit-based US manufacturing footprint
Notable for the schema.org audit
Floyd's storefront design discipline is distinctive — minimal UI, deliberately constrained merchandising. The app stack reflects a brand that prioritises in-house design + content over apps-led conversion optimisation.
Per-page schema on Floyd Home
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
2 blocksTypes: Organization, WebSite
PDP
0 blocksNo JSON-LD detected on this page type.
Collection
2 blocksTypes: ItemList, Organization
Blog
2 blocksTypes: Organization
Open findings
Top 6 of 6 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Blog: all JSON-LD blocks parse without errorscritical
1/2 block failed JSON.parse: Bad control character in string literal in JSON at position 89 (line 4 column 27
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Collection: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Blog: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Blog: Article schema presentrecommended
Article / BlogPosting schema unlocks the article rich result on Google Discover + Search. Critical for content-marketing-driven stores.
- Homepage exposes at least 3 distinct schema typesrecommended
2 types: Organization, WebSite
What this Schema grade reveals
D-grade signals meaningful structural gaps in Floyd Home's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.
Breakdown: 1 blog finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=floydhome.com preserved.
Open the live Schema.org AuditSee Floyd Home's full storefront analysis