What Shopify theme does Floyd Home use?
Floyd Home is running Dawn by Shopify on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.
commercial theme
Live result · refreshed 2026-05-29
About Floyd Home
Founded 2014 · US
Kyle Hoff and Alex O'Dell launched Floyd in Detroit specifically to make American-made furniture survive the realities of small-apartment city living. The brand's "Floyd Leg" — a simple steel leg you could attach to any tabletop — was its launch product. Floyd is one of the more design-led furniture brands in the DTC era and Acquired by Joybird (La-Z-Boy) in 2024.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Acquired by Joybird (La-Z-Boy) (2024)
- 02Estimated $30-50M revenue range at acquisition
- 03Detroit-based US manufacturing footprint
Notable for the theme detector
Floyd's storefront design discipline is distinctive — minimal UI, deliberately constrained merchandising. The app stack reflects a brand that prioritises in-house design + content over apps-led conversion optimisation.
Theme identity
- Theme name
- Dawn
- Vendor
- Shopify
- Theme ID
- 133721587874
- Homepage template
- index
Shopify 2.0 readiness
Online Store 2.0
Yes
Sections rendered
8
Theme app extensions
0
Customisation + performance
How heavily Floyd Home's storefront has been modified on top of the base theme.
Inline scripts
61
HTML size
300 KB
TTFB
914 ms
CMP
OneTrust
What this theme + customisation reveals
Floyd Home runs Dawn by Shopify — that the underlying signatures match our database confidently means the brand kept the original CSS class structure intact rather than stripping it during customisation. A commercial-theme baseline is unusual for a brand at Floyd Home's scale; most enterprise Shopify Plus tenants either run Dawn (which they fork freely) or commission fully-custom themes. The commercial-theme decision usually signals a brand that prioritises off-the-shelf maturity over bespoke engineering.
61 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=floydhome.com preserved.
Open the live Theme DetectorSee Floyd Home's full storefront analysis