Burrow — Schema.org / JSON-LD audit
Burrow's storefront grades D (44/100) across homepage, PDP, collection and blog. 2 findings flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.
Schema score · 44/100
Live result · refreshed 2026-05-29
About Burrow
Founded 2017 · US
Stephen Kuhl and Kabeer Chopra met at Wharton and built Burrow around a thesis that sofas had been designed for stable homes — not the urban-renter reality where you move every two years. Every Burrow sofa ships in boxes that fit through a normal apartment door + reconfigures into different sizes. Raised $40M+ in venture capital.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01$40M+ raised across multiple rounds
- 02Series C closed 2021
- 03Direct-to-consumer + 10+ retail showrooms
Notable for the schema.org audit
Burrow's storefront has unusually rich PDP configurator UX because every sofa has 30+ variant combinations. The Schema + Product/ProductGroup approach is a useful reference for variant-heavy categories.
Per-page schema on Burrow
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
0 blocksNo JSON-LD detected on this page type.
PDP
3 blocksTypes: ProductGroup, BreadcrumbList, FAQPage
Collection
1 blockTypes: BreadcrumbList
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 7 of 7 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Homepage: Organization schema presentwarning
Anchors brand identity for Google + AI engines. Required for the Organization knowledge-panel.
- Homepage: WebSite schema presentrecommended
Carries the SearchAction that powers Google sitelinks searchbox.
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- PDP: Product.offers is setcritical
Product is present but missing the "offers" field — required for Google Shopping eligibility.
- Collection: ItemList schema presentrecommended
Helps search engines understand collection-page contents as a structured product list.
- PDP: AggregateRating schema presentrecommended
Star ratings in search listings — drives CTR more than any other rich result.
- Homepage exposes at least 3 distinct schema typesrecommended
No JSON-LD blocks on the homepage at all — AI engines fall back to inference.
What this Schema grade reveals
D-grade signals meaningful structural gaps in Burrow's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.
Breakdown: 1 PDP finding, 1 homepage finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=burrow.com preserved.
Open the live Schema.org AuditSee Burrow's full storefront analysis