Schema.org AuditApparel + Active

Chubbies — Schema.org / JSON-LD audit

Chubbies's storefront grades D (52/100) across homepage, PDP, collection and blog. 2 findings flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.

D

Schema score · 52/100

24 checks evaluated

Live result · refreshed 2026-06-05

chubbiesshorts.com
Screenshot of Chubbies's Shopify storefront

About Chubbies

Founded 2011 · US

Founded by four Stanford classmates after they noticed nobody made shorts they actually wanted to wear, Chubbies built a brand voice so distinctive it became its own genre. Their copy + email playbook (lots of bro slang, weekend-coded imagery) was studied by countless early DTC brands. Acquired by Solo Brands in 2021 for $90M.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Acquired by Solo Brands for $90M (2021)
  • 02Reported $66M revenue at acquisition
  • 03Part of Solo Brands public DTC holding company

Notable for the schema.org audit

Chubbies is one of the most-cited examples of a DTC brand built on aggressive email + SMS playbooks. The post-acquisition tech stack is now shared with Solo Stove and other Solo Brands portfolio companies.

Per-page schema on Chubbies

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    1 block

    Types: Organization

  • PDP

    3 blocks

    Types: Organization, BreadcrumbList, Product

  • Collection

    3 blocks

    Types: Organization, BreadcrumbList, CollectionPage

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 7 of 7 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: Organization.logo is setrecommended

    Organization is present but missing the "logo" field — required for spec conformance.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: Product.description is setwarning

    Product is present but missing the "description" field — required for Google Shopping eligibility.

  • Collection: ItemList.itemListElement is setwarning

    ItemList is present but missing the "itemListElement" field — required for spec conformance.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • Homepage exposes at least 3 distinct schema typesrecommended

    1 type: Organization

What this Schema grade reveals

D-grade signals meaningful structural gaps in Chubbies's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Breakdown: 1 PDP finding, 1 collection finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=chubbiesshorts.com preserved.

Open the live Schema.org Audit

See Chubbies's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

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